Backlink Cost: The Complete Guide

Backlinks are the lifeblood of any website. They are the most crucial factor in ranking well on search engines.

However, the cost of backlinks is always a hot topic in SEO.

Typically, it varies as little as $5, while others can cost you more than $1,000. But what is the difference between those paid links and the right price to pay?

This guide will help you navigate the world of backlink costs and much more to make the best decisions while buying backlinks.

Do I Have To Buy Backlinks?

There's a lot of debate in the SEO world about backlinks and whether or not you need to buy them.

The short answer is YES. Paid backlinks are 100% worth the investment.

Buy backlinks is an SEO technique that links to your site from another, allowing search engines to "rank" your site.

It is an open secret that backlink is a crucial search engine ranking factor.

So, backlink buying can boost your site if you're just starting out with SEO. It's also a good idea to buy backlinks if you're trying to rank for a highly competitive keyword.

The idea is that if you're linked from a popular, high-authority site, search engines will give your website a higher ranking than it would otherwise get.

Buying links can also be an excellent way to diversify your link profile and build up your authority.

Process

The process is pretty simple: You get a backlink from another site, pay the other site to link to you, and search engines see that you've got a backlink from a high-authority site.

Risks

That said, there are some risks involved with buying backlinks. If you buy links from shady sites, it could hurt your ranking.

And if you're not careful, you could end up spending a lot of money on links that don't do anything for your site.

So be careful about where you buy backlinks, and consider building them naturally.

Time vs. Money investment

There's an age-old debate in the world of SEO: should you buy backlinks or not? It's a tricky question, and there's no easy answer.

On the one hand, buying backlinks can save you a lot of time. On the other hand, it can also be a massive waste of money.

So, what's the right decision? It depends on your situation. Link buying is probably a good investment if you have the money to spend and are short on time.  

However, if you're on a tight budget and have the time to build links, doing it yourself is probably the better option.

Another factor is your niche. If you are working on a tough niche, it is better to invest money in link-building.

Otherwise, getting a ranking on the first page will take a long time, or you will never rank at all.

So, it is better to invest money in backlinks buying if you have some budget, have a challenging niche, and don't have enough time to improve search engine rankings.  

How Much Does a Backlink Cost?

If you want to improve your website's SEO, you might wonder how much a link building costs. While there's no definitive answer, a few factors can affect the price.  

Generally speaking, you can expect to pay anywhere from $5 to $500 for a quality backlink.

However, a recent study shows a website backlink's average cost is about $361. That's a pretty hefty price tag!

Of course, the price of a link depends on many factors: what type of site is linking to your blog, how authoritative it is, the page rank of that website, the amount of traffic, and so on.

In addition, the relevancy of the site linking to you is also vital. If the site linking to you is closely related to your own site's topic, that link will also be more valuable and potentially cost more.

Also, there are different types of links that you can buy—for example, guest posting, web 2.0, comment backlinks, press releases, and the like.

Each link type has its own price range.

The best way to determine how much a backlink cost is to ask around and get quotes from a link-building agency or freelancer.

What are the factors in the cost of a backlink?

When it comes to link-building pricing, there are a few factors to consider. Here are three main factors that affect the price of a backlink:

Authority of the site:

The authority of the site that's linking to you also plays a role in how much it will cost. A link from a high-authority site will generally cost more than a link from a relatively low-authority one.

For example, a link from a site with a 90 authority score will cost more than a link with a 20 authority score.

Type of link

The cost of buying backlinks varies depending on the type of link. For example, guest posts on high-quality sites and issuing press releases can be expensive, while web 2.0 links and comment backlinks are usually less costly.

Traffic

The number of traffic can affect the link-building cost. The more traffic and visitors a site has, the more expensive a link from that site will be.

In fact, some sites have started to charge based on the amount of traffic you send them. The website visitor's location also plays a crucial role.

For example, a site with 3000+ visitors will charge higher for a backlink than a site with a few hundred visitors.

On the other hand, a US-based site will charge more for a backlink than, for example, an Indian site.

Types of Backlinks You Can Purchase

You can purchase a few different types of backlinks for your website. Here are a few of the most common:

Editorial Backlinks

Editorial backlinks come from news publishing sites kike Forbes that are highly authoritative and exclusive.

They are trustworthy sources and have high domain authority. These links are excellent since they tend to be more natural, authoritative, and relevant sites.

The most significant benefit is that it can help increase your website traffic and the ranking on Google search results.

The good thing is search engines view these links as more reliable and valuable than other types of links.

Guest Blogging

Guest blogging is when you write an article for another website in exchange for a link back to your own website. The link back to your site is known as a backlink.  

However, guest posts are one of the most well-known and effective ways to earn high-quality backlinks.

Niche Edits

Niche edits are another form of guest blogging. The difference with this type is that you are actually editing the content of an existing article on a website.

You get a link back to your site in exchange for editing the article and adding your own personal touch.

Comment Backlinks

Link building can also come from simply commenting on other blogs, forums, and social media posts.

When you make quality post comments on these sites, including a link to your website is common.

Social Bookmarks

Social media is an excellent place to build links. When you share a blog post on Facebook, Twitter, or Pinterest, it is common for the author to include a link back to their website.

The more social shares your content has, the more backlinks you will get. These are easy, free, and natural ways to get social pillows.

Directory links

When you submit your website to a directory, you are essentially creating a backlink to your website.

Directory websites typically have a very high domain authority and will pass some link juice on to your website.

Many online directories allow you to submit your site for free. The links in these directories are often considered low quality, but they can still help to increase your site's backlinks.

Can I Trust Low-Cost Backlinks?

When it comes to backlinks, we've all been there – you see a low-cost option and think, "can I trust this? Is it too good to be true?"

The answer is – maybe.

It really depends on the quality of the backlink. If it's a high-quality link from a high-quality website, you can trust it.

However, if it's a low-quality backlink from a spammy website, then no, you can't trust it.

There's no doubt that a link-building strategy can be expensive. But if you're on a budget, you may be tempted to choose the cheapest options.

So before buying low-cost backlinks, you should consider the following things:

• The reputation of the backlink provider
• Types of backlinks
• Relevance
• Website's Domain Authority
• Page Authority
• Websites organic traffic

Why Should You Consider Buying Backlinks?

If you've been running a blog or website for some time now, you know how much competition there is out there.

Bloggers and website owners know that Google is a powerful search engine, and they're always trying to find ways to increase their rankings.

One way to do this is by buying backlinks.

Site owners purchase links from sites to increase their own visibility and boost their ranking in search engines.

They do this because links are a proven way to get more organic traffic.

To put it simply, a link is an endorsement from another site. If you link to a website, that site traffics consider you trustworthy and reputable.

So when someone searches, they click on your link and follow it to your site, which can result in sales. This says, "the more links you have, the more visitors you get."

It's like having a friend that constantly promotes you. So, it is wise to consider buying backlinks.

Frequently Asked Questions

Are backlinks worth in 2022?

The short answer is yes. While Google's algorithm has evolved, backlinks are still important ranking factors.

In fact, a recent study found that a link-building campaign is the second most important ranking factor (after content).

Of course, not all backlinks are created equal. Your backlinks must be high-quality and come from reputable link-building vendors.

So don't waste your time pursuing low-quality links from spammy websites. Instead, focus on building relationships with other thought leaders in your industry and buy quality backlinks from them.

Do you have to pay for backlinks?

The answer is yes...and no. There are plenty of free backlink options out there, but if you're looking for quality links that will actually improve your site's ranking, you'll likely have to pay for them.

Paid backlinks are often more effective than free ones but can also be more expensive. It really depends on your budget and what kind of results you're hoping to achieve.

What is the value of a backlink?

Backlinks are vital because they help search engines determine a website's quality and relevance and improve ranking. They also play an essential role in building relationships between websites.

The main benefit of link-building efforts is that they can help increase the visibility and authority of your website, which can lead to more visitors and conversions.

The value of a backlink depends on a few factors, such as-

• the quality of the site linking to you
• its domain rating or domain authority
• the number of visitors
• the relevancy of the link
• whether or not the link is followed.

A followed link is one that passes along "link juice," which is basically a vote of confidence from one site to another.

How much do people charge for backlinks?

There is no set price for backlinks, as the cost will vary depending on the quality of the link quality, the types of backlinks, and the competition for that particular keyword.

However, prices can range anywhere from $5-$1000 per link, but most links will fall somewhere in the $20-$100 range.

Final Thoughts

Backlinks are a crucial part of SEO and digital marketing strategy, of course, after quality content. However, building links isn't free. In fact, it can be quite expensive.  

If you're serious about ranking higher in search engines and driving traffic to your website, then the backlinks cost is worth it.

But always remember that quality trumps quantity when it comes to backlinks. A few high-quality backlinks are worth more than many low-quality backlinks.

Before purchasing any backlink, just be sure to research and work with reputable link-building agencies or individual link-building services to ensure that you get quality links.