Ai Marketing is here to revolutionize the marketing sphere and how!
It helps save money, acquire more customers, automate many tasks earlier performed by humans, and make the lives of marketers easy. But wait!
Is AI marketing hype? Can it replace human marketers? Or, Is AI marketing really the future of marketing?
The answer is yes and no. AI marketing is a powerful tool if you know how and where to use it. And, at the end of the day, it does rely on human intelligence to carry out operations.
Currently, there is no singular definition of AI marketing. However, at its core, it's a constellation of multiple advanced AI technologies that require human intelligence to perform complex tasks quickly and accurately.
AI marketing uses artificial intelligence and tools, including data, advanced analytic solutions, algorithms, and machine learning to gather consumer insights and economic trends. This data is then used to personalize sales funnels, customers' journeys and optimize content, spending, and marketing efforts.
When Artificial Intelligence is integrated with daily business tasks, it can replicate human Intelligence to perform tasks, saving businesses time and money.
Some popular examples of AI marketing solutions include personal assistants (Google Assistant, Apple's Siri, Amazon Alexa, and Microsoft's Cortana), image recognition, recommendation engines, chatbots, dynamic pricing on e-commerce websites, and targeted advertising based on your search history.
The potential of AI has been explored based on four core approaches –
1. Think Humanly
2. Act Humanely
3. Act Rationally
4. Think Rationally
In other words, AI marketing collects customer insights and data and helps predict consumers' behavior and trends, automating marketing decisions to improve ROI.
While there are many differences, the prime differentiator between human and AI marketing is 'Speed.'
The speed at which AI marketing can calculate eons of data to customize a marketing strategy, targeting the right customer at the right time, helps save money and improve the overall effectiveness of marketing efforts (think more sales!).
If you still think AI is a far-fetched sci-fi concept, think again, as AI marketing's global size was $15.84 billion in 2021 and is slated to be over $107 billion by 2028.
AI Marketing Trends, Use Cases & Examples
No matter your perception of AI marketing and tools, it is here to stay, and you probably use it already.
Is AI Marketing legit? The answer is a big 'Yes,' and while AI technologies are evolving, it is already used widely to simplify human lives by intelligently and independently completing tasks on their behalf.
Let us look at several use cases of AI marketing for improved clarity.
Website designing is the foundational pillar of a marketing process, and there are AI marketing platforms that can help build websites.
AI platforms such as Durable, Zyro, 10Web, Gator, Appypie, Teleporthq, etc., help build websites in just a few clicks. It develops personalized websites from scratch using user inputs to curate, design, and develop a website. And it does so in a fraction of the time and cost in which a human developer can provide a similar result.
Users can input content, call-to-action, images, and other instructions into the AI web builder, and a ready-to-go-live website is created almost instantly.
One of the popular use cases of AI marketing that's been trending wildly includes content creation. Some popular online websites like Forbes and The Associated Press notably use AI tools like Quill and Wordsmith to create AI content.
There are many other AI-based content creation tools that marketers popularly use to create sales copies, blog articles, product descriptions, newsletters, and more. It includes Open AI, Jasper, Copy AI, etc., and these AI platforms are being updated and refined with time to come as close to human writing as possible.
All you need to do is input requirements, keywords, and other relevant data, and a copy is produced in a matter of seconds. While these copies are meant to replicate human-produced content, they may need some personalization.
It's becoming increasingly important for companies to identify what consumers want at an individual level to improve sales. And it is what predictive analytics does. When you're presented with personalized recommendations when searching online, your chances of making a purchase increase.
As per one research conducted by Aberdeen, companies using predictive analytics registered an increase in organic revenue by nearly 21% year after year compared to just 12% in companies that didn't.
Predictive analytics is a subset of AI marketing that helps with targeted marketing, recommending what buyers are more likely looking for based on their previous search and buying history.
For example, Starbucks has been using predictive analytics for a long time to improve sales and overall customer engagement through its mobile application, loyalty card, and personalized marketing messages.
The data collected through the mobile app and loyalty card is used to direct targeted marketing messages to increase the average order value.
When was the last time you got a special offer from Starbucks in the nick of time? Did you add Butter Croissant or a Chocolate Chip Cookie to your order? Rings a bell, right?
Some AI tools for predictive analysis include H2o, IBM Watson, Microsoft Azure Machine Learning, etc.
Advertising plays an important role in marketing, but it can't get the desired results if targeting is off.
For example, showing your ads to security officers in Ohio won't work if you want to target realtors in Manhattan. All major social media platforms have tons of data that can be used to segment customers, but it is almost impossible to do manually.
AI tools can help classify audiences by analyzing data types, KPIs, and past performance. It helps segment the audience you should focus on to achieve more sales.
Some popular AI advertising tools include WordStream, IBM, Pathmatics, GumGum, Albert, Phrasee, etc.
AI marketing platforms can help analyze existing data, including information about sales, clients, ideal customers, etc. It helps predict the list of potential leads most likely to buy from you.
Creating a list of half-baked leads looking for a solution you offer helps with targeted marketing. It allows your sales team to reach out to them with a relevant solution at the right time.
Having an AI system for lead generation makes sense because manually scourging for leads is tiring and time-consuming.
Most of all, manual methods to generate leads aren't effective enough. Also, AI-based lead generation helps you save time and focus on your business's core activities.
Some AI platforms and tools for lead generation include Growthbot by HubSpot, Conversica, Linkedin's Sales Navigator Tool, Signum, Exceed AI, etc.
In a competitive and crowded marketplace, it's important to make your targeted audience feel special. As a business, it's important to give attention to your customers' needs and make them feel listened to.
Sending the right content to potential customers can help push them to purchase.
The consumers' expectations are high, and the onus is on you as a business to meet those expectations. The consumers expect the business to understand what they're looking for and recommend or showcase exactly that.
AI technology allows businesses to send offers and contextual content that resonates with the customers on a personal level, helping convert leads.
Personalizing offers and content for the users add that human touch to the overall consumer experience, helping boost sales.
Some popular AI tools that help with personalization include RAD AI, Acrolinx, Granify, Namogoo, etc.
An AI-enabled chatbot is an incredibly useful tool that fosters excellent customer relationships.
Businesses can use chatbots to build better connections with their audience by interacting with and engaging them on their websites. AI-enabled chatbots help achieve marketing goals, boost sales, and enhance customer service.
Some of the top benefits of integrating AI chatbots into your business marketing strategy include the following:
1. Facilitate live communication with customers
2. Make customer service available 24/7/365
3. Eliminate tedious tasks
4. Showcase your brand's personality
5. Reduce people-to-people communication
6. Enhance the lead generation process
Sephora is among the first beauty companies to use AI-enabled chatbots for customer service. The chatbots served two purposes:
1. Reservation Assistant Bot – It allows clients to book makeover appointments with its beauty experts.
2. Virtual Artist Bot – It assists customers in making the right purchase decisions by helping with color matching and recommending products from its range.
Businesses can customize chatbot applications to suit their business requirements, query load, and brand personality.
Email marketing is one of the most lucrative forms of marketing, especially because it has an average ROI of $42 for every dollar spent.
For a successful email marketing campaign, it's important to write attractive subject lines that engage the readers.
Readers decide whether or not to open the email based on the subject line. Artificial Intelligence systems can help decode what interests your target audience the most and create eye-catchy headlines that improve email open rates.
Some AI tools that can help with email marketing content creation using natural language processing technology are Jasper, Copy AI, Automizy, Phrasee, etc.
Search Engine Optimization
Search engines are constantly evolving and getting smarter to offer users better and more intent-based search results. To this extent, search engines focus on identifying and penalizing websites with poor content, irrelevant backlinks, weak on-site optimization, keyword stuffing, etc.
More and more marketers rely on AI to help identify the gaps in their SEO strategy to meet the high standards set by search engines. It helps achieve higher search rankings, improves organic traffic, and creates a more targeted SEO strategy overall.
AI-powered SEO tools these days can perform many tasks, from creating optimized content to analyzing and auditing your website and detecting website flaws to developing a comprehensive and personalized SEO strategy.
For example, AI marketing tools can help notify you when your website is mentioned on the internet. Instead of doing a manual search, AI-powered tools like BuzzSumo can automatically keep you posted.
Similarly, SEO-AI tools like SurferSEO and Frase can help optimize your content to achieve higher rankings and search engine visibility.
Machine learning and AI-powered SEO tools help identify issues with your website when some parameters don't meet the required or recommended standards by search engines.
Some other SEO AI Tools and AI marketing platforms are WordLift, Pave AI, Albert, SurferSEO, CanIRank, SE Ranking, Clearscope, INK, etc.
Social Media Listening
Social media marketing has emerged to become an integral part of online marketing, and rightly so.
AI marketing platforms and tools become your eyes and ears, listening to what your customers say about your brand, products, and services on various social media platforms.
Keeping an eye out on social media conversations helps you get real-time feedback, allowing you to tweak your strategy, offer better customer service, and craft solutions that can remedy any damage before it gets worse.
Moreover, social media listening can help you understand what users think about your brand, making it easier for you to fill the gaps.
There are numerous social media platforms, so it isn't easy to track when and where your brand is mentioned. AI marketing tools collect data in real-time from various sources, identify relevant mentions, and immediately notify you about the same.
Some AI tools for social media include Lately, Emplifi, Sprout Social, GenyLabs, Synthesio, etc.
Online retailers love Machine Learning and Artificial Intelligence mainly because they can break the audience into segments, offering product recommendations based on their purchasing habits.
Only personalization may not hit the right spot as consumers nowadays seek individualized attention and interactions.
This means customers are looking for offers exclusively for them and not just because they're a part of a particular segment. In other words, the one-size-fits-all approach doesn't work when targeting and converting customers.
Now naturally, segmenting, personalizing, and recommending customers for a business with thousands of customers visiting every day is not humanly possible. And it is where AI marketing and systems play a pivotal role.
AI and Machine Learning tools can help analyze customers and predict a purchase probability, liking towards a brand, average cart value, and more.
As per a report by Salesforce, over 62 percent of customers today don't mind allowing AI to improve their shopping experience.
Some AI platforms that help businesses accurately predict consumer behavior are Logicai.io, Black Swan Data, Xineoh, Dynamic Yield, etc.
As artificial Intelligence's landscape continues to expand and evolve, it is rapidly engulfing every industry and marketing aspect, helping simplify complex tasks in diverse applications.
Popular AI Marketing Tools You Can Use Today
Artificial intelligence and machine learning have hit the mainstream in the marketing sphere. Today, companies of all sizes use AI marketing apps or tools to promote and scale their business.
If using AI marketing tools and platforms isn't part of your business game plan, you're doing it wrong and most likely, giving your competitors a leeway to get ahead of you.
AI marketing tools help you leverage data analytics, artificial Intelligence, and machine learning to your advantage, allowing you to build and implement an effective marketing strategy that's proven to work.
Here are some popular AI Marketing Tools you can use today -
Open AI/Chat GPT
Chat GPT is a chatbot developed by Open AI, an artificial intelligence research group. It is based on a state-of-the-art language process model GPT-3 (Generative Pre-trained Transformer) and is continually refined through reinforcement and supervised learning techniques.
The model is built on 175 billion parameters that continue to increase as it learns but is limited to language only. As one of the most powerful AI-based language processing models to date, its popularity has been shooting off the lid lately and is only expected to grow.
Chat GPT interacts with the users conversationally, making it easier for the users to use it for various applications. It can be used for -
1. Language Translation
2. Content creation
3. Language modeling
4. Generating text for various applications, including chatbots.
7. Question & Answers
8. And more!
This makes it an ideal AI marketing app for many marketing tasks, including content creation, coding for websites, chatbot modeling, customer service, and creating marketing copies, social media posts, sales copies, product descriptions, etc.
ChatGPT responds to users' questions, prompts, and requests to the best of its ability at the current stages. And with more than 300 billion words fed into its AI system under the supervised learning stage, get ready to be surprised!
Creating content is one of the most important yet tedious parts of online marketing.
Without optimized and engaging content, your marketing efforts can only take you so far, no matter how aggressive. Jasper AI has been making storms in the content creation industry, and rightly so.
As one of the market's most popular AI-powered content creation tools, Jasper AI boasts of having read over 10 percent of the published internet today. This means it can create exceptional content in a matter of seconds, which humans would take hours to research and write.
Jasper, as an AI marketing tool, is hugely useful because of its host of features. It has various templates for content creation, including for
1. Cold Emails
2. Product reviews
3. Photo captions
4. Google Ads
5. Blog posts
6. And more!
It also has integrated SurferSEO, plagiarism and grammar checker, keyword tool, voice settings, paraphraser, document editor, and more, providing an all-in-one content creation platform for marketers.
However, don't take the content for granted, as it may need human checks and balances. And there's a learning curve involved in mastering the process.
Either way, if you need a lot of content regularly, which as a marketer, you must need, Jasper has a lot to offer.
Like Jarvis, Copy AI is an AI marketing tool for content creation based on GPT-3 language model. It has some of the same features as Jarvis but excels in creating short-form copies, such as
1. Bullet points
2. Listicle Articles
3. News Headlines
4. Blog Titles
5. Social media captions
6. Email subject lines
7. And more!
Copy AI is also one of the most user-friendly AI marketing platforms because of its transparent UI and intuitive design. It has over 90 templates, supports 25 languages, and offers the fastest customer service in its niche.
Copy AI also has a specially designed training portal that takes new members through the content creation process step-by-step, making onboarding easier.
Semrush is an all-in-one AI marketing tool designed to simplify marketers' lives.
It has an inbuilt content marketing toolkit to plan social media campaigns and content calendars, find relevant topics, help with keyword research, perform competition analysis, etc. It also doubles up as a rank tracking tool, showcasing users the keywords they're ranking for against the competitors.
Semrush is a great AI marketing example as a tool that focuses on various marketing aspects at once. It includes planning and optimizing content, campaigns, and websites.
It identifies gaps in your content marketing strategy and presents keyword opportunities for higher search engine rankings and get an edge over immediate competitors.
Even though there are many AI analytic tools in the market, Semrush dominates due to its seamless UI/UX, features, scalability, and accuracy.
SurferSEO has emerged as the leader in the space of content optimization, and rightly so. The accuracy and results SurferSEO offers are unmatched because you don't only need content to please search engines; you need properly optimized content.
SurferSEO helps you produce and optimize high-quality content that's valuable for readers and search engines. It analyzes your content against your target keywords, topic, audience, domain, and other metrics.
It also has an AI outline builder that structures the content for your blog post with proper headings, paragraphs, and subheadings.
This not only saves the time of marketers but ensures the content produced is effective. SurferSEO, as an AI marketing app, is also useful because it provides content ideas, which are useful in creating topic clusters.
The results offered by SurferSEO are great because they analyze the top-ranking Google pages for your keywords or topic.
Once the top-performing pages are analyzed, the AI engine recommends you the word count, topics, article structure, and keywords to use to get ahead of the competitors.
It is more like SurferSEO presents you with the secret formula to get ahead of your competition, and as a marketer, you want to take advantage of it.
Frase.io is also an AI marketing tool used for content planning and optimization. It is similar to SurferSEO in many respects and uses machine learning, natural language processing, and artificial intelligence technology to create and optimize content.
Frase.io can provide hundreds of content ideas with just a single keyword. Some of its features include the following –
2. Article Spinning
3. Snippet Writing
4. Generating SEO-optimized content structure
5. Providing content ideas/topics
6. Show SEO score. (Higher the score, the higher the chances of ranking)
7. AI-Generated content briefs
8. Question research
9. And much more!
The user interface of Frase.io is simple, and it doesn't take long to get used to it. As an AI marketing platform, it has been making waves in the content marketing landscape for standing tall amidst a flood of similar tools.
No matter how good you're at writing, you can make mistakes. Creating content, writing essays, sending emails, or creating just any kind of content with grammatical errors or typos can defeat its purpose.
Grammarly is the most popular writing assistant in the market today and uses AI technology and a complex algorithm to analyze your content, identify grammatical errors, redundancy, and repetitive words, typos, and help create error-free content.
You can customize the parameters depending on whether you're writing general content, business proposal, and other formats.
The suggestions are based on the type of parameters you choose, allowing you to create high-quality and performance-oriented content that will impress your audience.
It also has an in-built plagiarism checker to check for originality. It's really a no-brainer!
Limitations of AI Marketing & Where It Can Improve
There's no denying that AI marketing platforms and tools have come a long way and are here to stay.
However, even though AI technology has hit the mainstream already, there's a long way ahead. In other words, AI marketing tools and overall technology have its own limitations. Let's discuss -
There's NO one-size-fits-all solution
As you may have noticed thus far, there are various AI marketing tools to perform specific tasks.
You need to rely on various AI tools for content optimization, campaign optimization, predictive analysis, lead generation, etc.
With no one integrated AI-powered solution available, it can be tedious, messy, and really expensive to carry out various tasks. And it is one of the major pitfalls of the AI marketing landscape so far.
Creating integrated AI marketing solutions that can perform various tasks collaboratively while learning from each other can help remedy this problem.
AI Requires Supervision
AI marketing apps, tools, and systems are like engines that still need humans to turn on the ignition—getting the point? While the AI-powered tools carry out the tasks, it's the humans that decide the course of action.
So, if you're using AI tools to run a marketing campaign, the onus is on you to plan and design the campaign. Humans feed AI technology with the information to move in the right direction, and it is this information AI systems are built on.
It is a form of supervised learning that doesn't organically replicate how humans think, organize and plan. And, as per the experts in the AI industry, it is the biggest roadblock to creating a more human-like AI.
AI Can't Think For Itself
AI does what it is instructed to do, and it does so well. However. AI cannot think for itself and make split-second decisions.
For example, you will immediately cancel a meeting or a scheduled email in case of a massive tragedy.
Unlike humans, AI lacks emotions and empathy, and a well-planned marketing campaign can turn upside down in times of crisis if not carefully supervised.
AI marketing apps and tools are better equipped to empower human potential rather than replace them.
AI Lacks Originality & Creativity
Creativity is a key component of a successful and effective marketing campaign. The decision-making process of humans is often guided by how we think, feel, and perceive.
AI systems are not equipped with these key components and, therefore, cannot compete with humans in terms of creativity or originality.
AI marketing systems can assist humans in realizing an original or creative concept but cannot design and plan a creative campaign.
Both machines and humans need to work together to achieve set goals. But, the fact remains that computers or AI tools cannot perform marketing tasks without humans.
Chatbots can be frustrating at times.
One of the popular AI marketing tools is chatbots, and while it does offload customer service's workload to a great extent, it lacks the human touch.
For an irate customer to be greeted by an AI marketing robot instead of a human can be a frustrating experience.
This is why some rationing should be done using chatbots in conjunction with human assistance for segmented audiences (especially the older generation).
AI marketing tools depend on tons of data to make intelligent decisions. AI marketing apps and tools are data-hungry, and many data-mining companies have been under scrutiny lately by both agencies and consumers.
When introducing AI marketing platforms and tools into your marketing plan, it's important to use consumer data ethically and the rules set by authorities.
If not, your business can come under the lens of law enforcement and authorities, attracting heavy penalties and even expensive lawsuits. Most of all, privacy breaches can irreversibly hurt your business's reputation.
Data Quality & Training Time
AI marketing tools need constant upgrades and training, including feeding timely, representative, and high-quality data. If not, the AI marketing tool can make faulty judgments and provide inaccurate results.
Without feeding AI tools enough data and training them, their growth and scalability are majorly affected, rendering them useless.
Benefits of AI Marketing
There are several ways to incorporate AI into your marketing campaigns, each of which helps yield different benefits. Benefits may be quantifiable (total number of sales) or non-quantifiable (user satisfaction).
Here are some of the top benefits of applying AI in your marketing campaigns:
Access to Real-Time Analytics & Insights
AI allows marketers to better mine customer data in real-time and spot trends which otherwise would be impossible.
It uses tactical data analysis much faster than humans to make quick conclusions based on the marketing campaign and customer context.
It lets you see how your customers interact with your content daily, how they move through your sales funnel, and what triggers their purchasing decisions.
You do not have to wait till the end of your marketing campaign to make decisions but can use real-time analytics to make better marketing choices.
Better Ability to Predict the Future
One reason marketing budgets are often so large is that companies spend a lot of their resources determining what customers want. You can create highly successful products if you can accurately predict what your audience wants.
AI can quickly analyze massive amounts of data and offer insight into customers' needs based on market trends.
You can make informed decisions about your marketing campaigns based on these results.
Build Personalization at Scale
Personalization is an important part of any marketing strategy.
Still, it seems strange to talk about large-scale personalization when the idea of personalization focuses on an individual's needs.
As businesses grow, they can no longer spend much time on each customer, which leads them to lose customers to their competitors.
AI allows marketers to tailor their messages on the individual level based on their behavior and interests.
Building Better Customer Retention Strategies
Artificial Intelligence helps companies retain their customers by identifying unhappy customers. It can help predict customer's likelihood of customers leaving, allowing you to take appropriate action empathetically.
AI can collect and quickly analyze data allowing you to generate highly-personalized offers, promotions, and even experiences at the right time through predictive analysis.
Companies target customers based on location, age, gender, and other criteria.
But your audience moves fast, and marketers need to match the cadence of their customers. There is no time to launch performance-oriented campaigns and wait for weeks to see the results.
AI allows you to target your customers based on what they search for on Google. It allows you to reach your audience when they are most likely to be receptive to your messages.
Multi-Channel Marketing Campaign Optimization
Marketers today know the importance of multi-channel marketing, as investing in just one channel can limit the number of audiences you reach. As mentioned above, AI can predict trends using data collected from target markets.
Artificial Intelligence can not only help you optimize your campaign engagement but also do so across different contact channels. It results in more efficient spending, higher ROI, and more satisfied customers.
With AI continuing to grow across all types of industries and segments, marketers need to spend more time and resources on implementing AI strategies in marketing to boost their business growth.
How To Implement AI In Your Marketing Strategy
One of the biggest challenges most marketers and businesses face is understanding how to integrate AI into their marketing strategy.
Companies are increasingly using AI marketing tools to amplify their marketing efforts and refine customers' journeys. It boils down to knowing exactly how to use AI to reap its rewards.
As we have already covered the AI use cases and trends, we will discuss the journey of integrating AI into your marketing strategy.
This is important because the AI landscape is huge and may lead to what we call 'information overload syndrome.'
So, let us refresh how to implement AI in your marketing strategy –
You can forecast sales and perform predictive analysis using AI by collecting consumers' data, segmenting the audience, personalizing the data for each segment, and promoting the right product to the right customers.
It helps manage inventory, boost sales, and keep customers happy simultaneously.
AI-powered technology can help create personas through eons of data collected. It helps segment audiences and allows businesses to do targeted and personalized marketing.
Businesses use customer insights to match the right products with the right customers, boosting sales and revenue.
No matter which e-commerce website or shopping app you use, there is a touch of personalization as soon as you open it. You may have noticed the app recommending products you prefer and are most likely to buy.
Personalization through AI is about customer experience, increasing customer retention, engagement, and sales.
Content is the centrifugal force on which your marketing efforts rely. AI marketing tools like Jasper and Copy AI can help create content for marketers quickly and easily, whether for blogs, emails, social media, etc.
Automation in content creation helps save time and money because content production is time-consuming and even expensive.
AI-Powered PPC Advertising
AI marketing tools help create and run paid ads with higher ROI. There are many applications of AI in PPC advertising, including –
1. Account Management
2. Smart Bidding
3. Optimized Pricing
4. Responsive Ads
5. Performance Analysis
6. Micro-moment targeting
7. Dynamic Search Advertising
AI marketing apps allows you to monitor and track multiple marketing campaigns simultaneously on various platforms.
One of the most popular ways of using AI in marketing is chatbots. It helps provide better and faster customer service by reducing human dependency, wait time, and faster resolution.
Chatbots are evolving and offering far more personalized interactions, helping businesses handle bulk queries timely and cost-effectively.
Chatbots or AI marketing robot can also double up as personalized advertisers of your products and services, helping boost sales and acquire new customers. However, we recommend having human supervision to handle off-beat queries and cases.
AI for SEO
SEO or Search engine optimization is about crafting your digital presence to improve user experience.
The first step is to identify the users' search intent and answer key search queries through optimized and valuable content.
AI SEO tools can perform a multitude of marketing tasks that come within the purview of SEO, including –
1. AI content creation
2. Keyword research
3. Create topic clusters, offer topic ideas, and create content briefs.
4. Optimize older and outdated content.
5. Helps structure content (titles, headings, subheadings, Meta descriptions, etc.)
AI For Design
Designing is yet another marketing element where AI has started making its mark.
AI-created art has been in the news lately, and while it cannot replace human creativity or originality, it can spark another genre of creativity among artists. AI design tools can help with –
1. Brand Redesigns
2. Website Building
3. E-Book Covers
4. UX Elements
5. And much more!
Some other areas where AI is used to implement an effective marketing strategy include –
1. Automated Email Content Creation
2. Automated Image Recognition
3. Ensuring Data Privacy & Quality
4. Dynamic Pricing
5. Speech Recognition
6. Data Analysis
AI Marketing - Frequently Asked Questions
How is AI Used in Marketing?
AI allows marketers to leverage multiple data points to optimize their marketing campaigns according to the targets and metrics that mean the most to their business.
Some of the most common ways AI is used in marketing are:
* Sales Forecasting
* Get Consumer Insights
* Create Effective Content
* Enhance PPC Advertising
* Build Better Customer Service
* Dynamic Pricing
* Increase Efficiency Across Different Marketing Processes
* Conversational and Chatbots Experiences
Is AI marketing legal?
Yes. AI marketing is completely legal, provided you get permission before collecting data from people.
It means you need to provide an opt-out option in all your marketing communications, follow the data privacy regulations in place and keep all the information collected secured from third parties.
What is AI Marketing Platform?
An AI Marketing Platform is an integrated technology that uses artificial intelligence to make automated decisions based on big data.
The entire processing of data is done in real-time without the need for any human intervention. This powerful capacity of AI marketing platforms makes them an indispensable marketing tool for any modern business.
What are the 4 Types of AI?
The four types of AI are:
1. Reactive Machines – This technology performs basic operations. They can quickly respond to external stimuli in real time but cannot store information for future use.
2. Limited Memory – It stores data and uses it for learning and training for future tasks.
3. Theory of Mind – It can sense and respond to human emotions and perform tasks based on stored data.
4. Self-Aware – It is the final stage of AI that not just recognize the emotions of humans but can develop self-aware intelligence beyond humans.
Which Companies Use AI in Marketing?
Some of the leading companies that currently use AI in marketing are:
1. Alphabet – Google
13. Taco Bell
14. Hotel Hilton
16. & Many More!
No matter the size or nature of your business, AI marketing can greatly enhance your business's reach, productivity, and ROI.
Moreover, it would allow you and your team to focus on the business's core activity rather than wrestle with tons of data to analyze and optimize user experience, marketing campaigns, and sales funnels.
AI marketing holds a significant position in the future of marketing, and you're losing a competitive edge if you're not using it already. With that said, it needs to be reiterated that AI marketing cannot replace human marketers because humans make marketing decisions.
AI marketing tools and technology aim to create a mutually beneficial ecosystem, driving results for marketers and improving customer experience while simplifying the journey on both sides of the spectrum.