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anaseoagency
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Search Engine Optimization (SEO) is the foundation of building online visibility, and three important components that drive results are SEO backlinks, local SEO, and Google My Business (GMB) ranking.
SEO backlinks are links from other websites that point to your own. They act as “votes of confidence” in the eyes of search engines like Google. When high-quality and relevant sites link back to your pages, it signals that your content is trustworthy and valuable. This improves your website’s authority and can significantly boost your rankings in search results. However, not all backlinks are equal—natural, high-authority links are far more powerful than spammy or low-quality ones. A solid backlink strategy includes guest blogging, digital PR, and content marketing.
Local SEO focuses on optimizing your business to appear in local search results. This is especially important for small businesses that rely on customers in specific areas—such as restaurants, clinics, or service providers. Key local SEO tactics include optimizing your website with local keywords, building citations in local directories, and earning positive customer reviews. Consistency in your business name, address, and phone number (NAP) across all platforms also boosts local visibility.
GMB ranking—or how your business appears in Google’s local map pack—is one of the most important parts of local SEO. A well-optimized Google My Business (now called Google Business Profile) listing helps your business appear when users search for nearby services. Factors influencing GMB ranking include proximity, relevance, reviews, and consistent updates to your profile.
Together, SEO backlinks, local SEO, and GMB ranking create a strong digital presence that drives local traffic, builds trust, and increases online visibility for any business.
670% Increase in Clicks and 448% in Impressions
Boosting Organic Traffic: 309% Increase in Clicks
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