Building a new website can be overwhelming and challenging, especially with the diverse templates available. Many think this is the time to settle for designs rather it's time to think about the content organization that promotes outstanding user experience and SEO optimization.
No doubt, users love to see beautiful and professional websites. It's exciting and important to impress your users with your beautiful website. Everyone loves nice things.
However, to attract and retain clients to your website, you must focus on quality content delivery and organization. Remember the saying “Content is King”, yeah. It's still true to this day.
The simple but powerful phrase holds the potency of all thriving websites across the internet today. With that being said, we have created these simple and easy-to-understand best practices for organizing website content for all niches and industries.
Best Practices for Organizing Website Content
The first thing to consider when talking about website content organization is to have a message. Your passion for delivering a message that resonates with a set of people calls for you to define who that message is for. Your message is never for everybody.
Take, for instance, you walk into Wall Street and start talking, first, nobody will pay attention to you. But as soon as you start making sense, you’ll see that people will give you their time, even with their busy schedules. Amazing right? Huh
Now that your message is so intense and interesting, it’s time to:
Know Your Target Audience and Hook Them
Just as we have highlighted, to create effective and engaging website content that is organized, you need to know your target audience and hook them with your message. You need to know what they’re struggling with, what they really care about, and the need they’re willing to pay any amount to solve.
To help you with this, you’ll need to create an ideal customer avatar or persona. This ideal customer persona would help you analyze the audience to create your website content organization. Not only that, this knowledge will inform your content organization strategy, helping you tailor it to meet the specific needs and expectations of your users.
Organize Content to Benefit Your Audience
Once you know your audience, your next focus should be how to create relevant content that will resonate and benefit them. The content must resonate with them and also benefit them, else you’ll only come to a dead end.
The placement of keywords and content organization is also important for SEO optimization purposes. All keyword placement and content organization should start with the homepage since that’s where most of your traffic will land.
Define a Call to Action CTA for Every Content
For every single content you put out, there should be a motive or CTA. You may want your readers to sign up for a class, want them to read your blog, or want them to book an appointment. Be intentional with your content organization to achieve an outstanding user experience.
Do not sit on a goldmine by neglecting a clear CTA for your content organization. Carefully state your call to action to help your audience and visitors take action that improves your business.
Highlight Your Content Area for Delivery
Once you define a clear call to action for your content/website and know to whom you want to send this content. It’s time to factor out ways to organize your content in a way that will resonate with your target audience.
To do this, first, you’ll need to brainstorm ideas and break them down into categories. Highlight out categories that’ll benefit your audience more. Instead of talking about yourself or the company's history or mission on pages where it shouldn’t be found. Remember it’s always boring to talk about oneself when it comes to online marketing.
Furthermore, each page of the website has its own process of content delivery and writing. Take for instance, the homepage is the powerhouse of your website, the content that appears there should be more of what your business offers. Examples of website pages with mode or content organization.
- Homepage - Communicate who you are as a brand
- About Page - Communicate your brand
- Contact Page - Highlight a means to contact your brand
- Service Page - Highlights the services provided by your brand
- Blog Page - Houses all the articles that bring traffic to your site
- Shop Page - Showcase products and services of the brand
- Pricing Page - Showcase prices package of different product
- FAQs Page - Highlight and answer all frequently asked questions
- Checkout Page - Houses the checkout payment of products and services
- Hire Now Page - Highlights opportunities for prospects
- Our Team Page - Highlights the names behind a company
- Resources Page - Highlight important topics for the site
Create a sitemap for SEO optimization
Now that you have everything set up and organized, it’s time to create a sitemap for your content for user experience and SEO optimization. Worthy of note is that the success of your blog starts with creating a sitemap that naturally follows SEO optimization strategies. Let me explain, the sitemap is where you can decide what pages show in the navigation and SERPs.
A well plan sitemap with SEO optimization techniques and user experience in place positions your site to win SERPs crawling and indexing regularly. Plus, it allows for an easy user experience for site visitors to navigate content on the site.
Here’s how to achieve a flawless sitemap setup, at the top of the site should always be your homepage. Followed by other pages usually about, contact, and service pages. Mind you, these pages will always be on the menu. Then, if you operate a brick-and-mortar service business, a popular page would be car wash prices for a car detailing business. Navigation and content organization varied for different business niches and industries. Online store navigation is different from a freelance marketplace website.
Website content organization cannot be complete without highlighting the best strategies for the homepage. Next, we highlight the best industry standard for planning your homepage for SEO optimization.
How to Plan the Homepage
Your site homepage is the powerhouse through which your customers resonate with your website. It should clearly pinpoint the product or services your audience is looking for. Ambiguity retracts customers which usually results in a high bounce rate for the site. To achieve the best result, place in your hero banner, a video that engages your target audience. Astonishing graphics can also attract your target audience coupled with an irresistible hook.
For service-based businesses, you can add why your target audience should patronize your brand or services. Add a call to action. As your audience scrolls down the page, you can highlight your services with a link that directs them to the service page. For freelance marketplaces, highlight service of the week, rising talent freelancers, and more.
If you operate an online store, highlight your popular products. Testimonials should follow with real images, if you have a GMB account, link your review using plugins to build customer trust. If you have FAQs you can put them, FAQs are found at the bottom before the footer.
Perform Website Content Organization
If you have a website structure, navigation structure, and outline in place you have finally reached the stage where you have to perform website content organization for your website. Now you’re getting ready to write, organize, and upload the content with relevant visuals.
To start writing your content, go straight to Google Docs, Word, or any other document editor. But first, you need to do keyword research to find new and trending keywords that help with SEO optimization. Ensure to include the industry-related keywords on your title tags, meta description, and content to help rank on SERPs.
Next, you can plan the visuals, the exact position you want testimonials to appear, awards you have won, and information about the brand. Adding humor to your website content hooks your audience and helps them perform whatever action you want.
Perform Blog Content Organization
If your goal of owning a website is to get business, then a blog section is required for content marketing. Undoubtedly, content marketing helps your website get traffic, especially if you write content on evergreen topics.
The best practice for performing blog content organization is to have different sections for published content. You can have a collection of topics, for instance, the Legiit freelance marketplace website has a variety of sections for freelance services. And a blog section that contains different categories - SEO, Business, Freelance, and Growth.
Organizing your blog content into sections and categories helps your audience understand your website, ultimately enabling them to return more often.
The Way Forward
To be successful at content organization and planning for your website starts by knowing who your target audience is. Followed by diligently developing content streamlined to meet their needs.
More importantly, as the saying, ATTENTION IS MONEY. That’s the new oil well. If you can get the attention of a group of targeted audience, feed their ego with relevant content. You are on your way to becoming an industry go to.
Arriving at an ever functioning digital real estate or website takes time. Follow best practices for your content organization by applying SEO optimization techniques then all your desire to have a thriving user experience website will come to reality.
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