With an expected 755 million monthly users throughout 2024,[i] TikTok is quickly becoming the world’s largest social media platform – and for good reason! TikTok remains one of the easiest and most effective ways to launch an effective marketing strategy with a fantastic opportunity to reach your intended audience and go viral.
Yet, with the platform exploding at an exponential rate, catching TikTok marketing trends early is pivotal to making the most of the biggest and best marketing opportunities.
TikTok Marketing Trends to Watch
With TikTok surpassing Google as the world’s most popular web domain,[ii] a TikTok content strategy can help your business grow from strength to strength. With a worldwide audience across all age groups, TikTok is having a serious impact on the marketing world, providing new and unrivaled opportunities for brand marketing and product advertising.
So, without further ado, let’s check out the TikTok marketing trends of 2024.
Relatable
No matter the social media platform, relatable content is one of the best and most effective content pillars in any marketing strategy – and TikTok is no exception.
Just makes sense
TikTok’s just makes sense trend is often repurposed and reappears in a new format every few months. Often paired with Louis Prima’s Che Le Luna, the trend involves compiling videos of things that “just make sense.”
Examples include @ourhistoricalhouse’s “things in our 99-year-old house that just make sense”, @abbyjfit’s “things in my women’s only gym that just make sense” and @secretmanchester’s “things about living in Manchester that just make sense.”
Getting involved with this popular TikTok marketing trend is a great way to appeal to new audiences. Simply identify something about you or your business that’s relatable and use the “things that make sense” to highlight your unique value propositions that your existing customer base know and love.
POV
The POV is close to taking over the just makes sense trend with TikTok users sharing relatable yet comedic experiences. Unlike the just make sense TikTok trend, the POV trend doesn’t have one particular sound associated with it which certainly allows for more creativity!
@elongatedmusk’s “POV: your group of gamer friends finally do a face reveal” currently sits at 1 million likes and over 22k saves, playing to its gamer audience. Likewise, @lostlikelou’s POV video has 1 million likes and over 28k saves for her travel-inspired take on the popular TikTok marketing trend.
The POV trend is a great way to give a behind-the-scenes glance into life as a business owner and get up-close and personal with your audience. Social media can be a detached and lonely place at times, so customers love it when they can connect with you on a whole new level.
Throwback Thursday
A blast from the past is always welcome on social media and Throwback Thursday is showing up on TikTok in all-new ways.As It Was
Harrys Styles is the voice of TikTok at the moment and As It Was is the TikTok equivalent of a #ThrowbackThursday. The trending sound offers a great way to show how much your brand or products have changed and evolved over the years to increase brand awareness and big yourself up!
Connection
Heart-warming videos play a big part on TikTok with videos of adorable grandparents, cute pets, and hilarious children going viral instantly. TikTokers love to feel connected with others, and videos with a community feel have gained significant traction throughout 2024.
Ask a stranger
Several videos communicating with strangers on the street and asking them about life have gone viral in recent months, and there’s big marketing potential here for all types of businesses. These videos offer a great way for non-profit organizations to showcase their impact on the community; for fashion brands to produce real-life, street-view shots; for travel organizations to motivate and inspire. Take a look at @hunterprosper, @toachieveyou, and @tedzhar for content inspiration.
Trending sounds
The #trendingsound hashtag is huge for a reason. Audio plays a huge role on TikTok and trending sounds have a big part to play in helping your content go viral with minimal effort. Since the TikTok algorithm is more likely to bump videos with trending sounds onto the For You page, trending sounds have serious potential to increase your reach.
The best part about using trending sounds is that there’s no set structure to follow. Simply plan your content – whether it’s a product shot, a makeup tutorial, or a travel montage – and add a trending sound over it.
Music for a Sushi Restaurant
Harry Styles’ recently released album, Harry’s House, has quickly gained traction on TikTok and features in thousands of TikTok videos each day. With a feel-good, holiday-esque vibe, Music for a Sushi Restaurant is a great overlay for any travel or inspirational-style TikTok video. Since the song quickly builds to a crescendo, it’s also gaining popularity as a way to drop the latest brand news.
We recommend using Music for a Sushi Restaurant for a fun day in the life, product drops, and exciting brand announcements.
Running up that Hill
A popular app with Netflix fanatics, TikTok trending videos are often inspired by the latest films and TV programs. Thanks to the iconic episode in Stranger Things season 4, Kate Bush’s infamous Running up that Hill is inescapable with a number 1 spot in the charts and hundreds of dedicated TikTok videos.From makeup tutorials to POV videos, Running up that Hill is currently used in over 723k videos, many with millions of views and likes. Go freestyle with this trending sound and experiment to your heart’s content!
Dropping so many hints
@gorgeyhunsx Original Sound has 16.3k videos with new TikToks added by the minute! This is the perfect example of TikTok’s power to make videos go viral. The I’ve been dropping so many hints voiceover is used by businesses and brands to market the unique selling points of their products and services. With a simple caption placed over the video, this TikTok trend requires minimal effort and will fit into almost any TikTok marketing strategy with ease.Loop Trend
The Loop Trend seemed to fade out for a while, but it’s new, improved, and returning to our For You pages with a bigger splash than ever. Placing a video on a loop makes it difficult to tell when the video starts and ends and tends to keep viewers watching your video for longer, tricking the algorithm into thinking your audience is super interested in your video. While we don’t recommend taking this trend lightly (always give your audience something of value!), this is a great way to pair relatable content with simple yet sophisticated video editing.This tutorial from @managedbyskye will show you how it’s done!
TikTok Marketing Trends 2024: Frequently Asked Questions
What trends are trending on TikTok right now?
There are plenty of trends on TikTok right now that you can get involved in. From relatable content to loop videos, advertising on TikTok is a fun and effective way to develop your marketing strategy.What is the marketing strategy of TikTok?
The social media platform is exploding in popularity with businesses and audiences alike thanks to its authenticity. Paid ads are still few and far between on TikTok, so authentic content is key.Get ready to rethink everything you ever knew about social media marketing. Unlike the glossy, editorial style of Instagram, TikTok boasts a real, honest feel that favors honesty and relatability over the fakery of Instagram.
The best marketing strategy on TikTok is to just have fun! Create some content with your audience in mind and see where it takes you.
Why is TikTok popular for marketing?
TikTok has a unique algorithm that rivals that of other social media platforms. Giving every video the equal chance to go viral, no matter how many followers an account has, TikTok has no favorites. On TikTok, there are no set rules and no wrestling with the algorithm for your content to be seen. Simply have fun and create content that your audience love and TikTok will reward you for it by helping to scale your brand.What's the biggest trend on TikTok?
Honestly? Who knows! TikTok trends change daily with new videos going viral almost overnight. From trending songs to popular dance challenges, TikTok trends don’t say the same for long. Using TikTok for marketing is all about sticking with the platform and having fun in the moment.TikTok Marketing Trends 2024: Final Thoughts
Whether you’re an influencer, freelancer, agency, or business owner, TikTok marketing trends offer a simple and fun way to attract a whole new level of exposure to your brand.Now that we’ve identified the biggest and best TikTok marketing trends of 2024, it’s time to get to work! Remember that authenticity is key and, as trends change quickly on TikTok, be creative, experiment, and have a little bit of fun with a new form of content that has exciting potential for your brand.
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