Backlinks play a vital role in boosting your search engine optimization efforts by validating your website's authority, translating into higher search engine rankings and traffic.
However, building links remains one of the most complicated jobs in the SEO realm. Most business and website owners, as well as SEO professionals, struggle to justify the copious amount of time, money, and effort they put into building backlinks.
To make sure you use your marketing dollars wisely and get the most bang for your buck, it's essential to use a reliable, professional, and trusted SEO backlink service. Using quality backlinks service can catapult your website's search engine rankings, visibility, and traffic to new heights.
In this article, we will dive deeper into the world of backlink providers and understand how using SEO links services can help boost your link-building efforts, website visibility, and overall SEO efforts.
What are Backlinks in SEO?
In SEO, the backlinks are also often referred to as an incoming link or an inbound link. A backlink is created when one website links to another.
The backlinks are often seen as the vote of confidence a website entrusts to another website.
So, the more backlinks a website has, the more trustworthy and credible the website is. This puts the website into Google's good books and helps the website achieve higher rankings.
If you have a great product and service but are not engaging in creating backlinks for your website, the results would be far from satisfactory.
If you lack the time or the expertise to create backlinks for your website, it's always a good idea to hire an SEO link building company to help inflate and diversify your website's backlink profile.
What Do SEO Backlinks Do?
Google's algorithm has evolved and transformed over the years, with many ranking factors relevant earlier that don't exist today and vice versa. However, some of the ranking factors continue to exist dominantly today, and backlinks are one of them.
Google has officially stated that backlinks are one of their top three ranking factors. The more backlinks your website has, the better it is for your website's search engine rankings. This is because search engines see it as a vote of confidence and authoritativeness entrusted to your website by other players in your industry.
When your website has a higher number of quality backlinks referring to it, the content on your website is seen as helpful, valuable, and credible.
It means your website will show up higher on search engine results when a user searches for your focused keywords or something related to your products or services.
And higher rankings inevitably lead backed by SEO Backlinks help with –
- Increased online visibility.
- Improved search engine rankings.
- Boost lead generation efforts.
- Drive higher organic traffic.
- Improved brand awareness.
- Boost the website's authority and credibility.
- Increased sales.
How Do I Get SEO Backlinks?
As discussed earlier, if you want to rank higher in the search engines, you need more high-quality backlinks.
If you are looking to get SEO backlinks to your website, you're at the right place. Here, we will discuss some of the tried and tested strategies to build backlinks to your website.
You can choose to employ these strategies yourself or hire link building vendors to get it done on your behalf.
Some of the ways to get SEO backlinks are –
Guest Blogging
Look out for guest blogging opportunities in blogs and websites related to your industry and send your proposal.
Many websites and blogs welcome guest blogs on topics they wouldn't ideally cover or won't mind publishing based on your credentials and experience in the niche.
Publishing guest posts on high-authority blogs will send referral organic traffic to your website, boosting your traffic, generating more quality leads, and helping boost your online visibility and rankings.
Many monthly link-building service providers prioritize guest blogging as one of their inclusions. It helps inflate your backlink profile relevantly over time, ensuring your website becomes a brand to reckon with.
Broken Links
Broken link building is another excellent way to get high-quality backlinks in your niche. You can use various SEO tools to find broken links on websites related to your niche.
Once you have identified broken links, contact the webmaster or website administrator to replace those broken links with yours.
If the content your website features is relevant to the broken link's post topic, the webmaster will gladly replace it with your website's link. For many new website owners, this might seem too technical a process to get through seamlessly.
This is why hiring link-building service providers is considered ideal, as it ensures faster progress without you having to neglect your core business tasks.
Create Share-Worthy Content
One of the best ways to build authority and gain quality backlinks is by creating high-quality content.
People naturally share content that's engaging and offers value. So, create content that addresses your audience's pain points, offers value, and is unique.
It doesn't only have to be blogs but can also be videos, infographics, and more.
Directory Submissions
This is one of the popular ways of creating backlinks but may have been overused in the last few years.
When engaging in building backlinks through directory submissions, make sure to submit your backlinks only to reputable and relevant directories related to your industry or locality.
Publish Skyscraper Content
First of all, use SEO audit tools to identify high-performing and high-ranking content in your industry and create a copy that's even more comprehensive and updated than that.
Once you've published content, reach out to the websites linking to the earlier high-performing content and inform them about your updated and improved version.
As every website wants to offer higher value to its audience, they will undoubtedly choose to link to more updated and comprehensive posts.
Monitor Brand Mentions
You can track whenever your brand is mentioned online using various tools, including Google Alerts.
Whenever you see your brand mentioned without a backlink, request the website owner to add a link. You'll be surprised how many backlinks you can accumulate over time using this method.
Social Media
Actively participate in various online social media networks, forums, and online communities.
Share expert and valuable insights while addressing the common pain points of your target audience. It can generate tons of organic backlinks in due course while also creating brand awareness.
Press Releases
Whenever you have a newsworthy update about your business or if you're releasing a new product or service, it's a good idea to publish a press release on high-authority press release directories and media outlets.
You can also reach out to journalists who might be interested in covering the event you're organizing, product launch, or any other newsworthy update you want to share with your industry's audience and counterparts.
In this process, you generate backlinks from relevant media outlets and PR directories, helping you build a diverse backlink profile. Some of the best backlinks services include press release creation and distribution as one of their main focuses when building backlinks.
How To Get Free SEO Backlinks?
Link building is one of the most critical factors that influences your SEO progress. Without relevant and high-quality links, your SEO progress may seem stagnant.
While there's always an option of hiring a backlink service, it goes without saying that it will cost you. Building backlinks is a complex and time-consuming process that needs to be correctly planned and executed.
Leaving it to the professional SEO backlink service is an ideal option as it's sure to move the needle, outperforming your competitors and enhancing your online presence much sooner.
With that said, there are many ways to build free SEO backlinks as well. Some of these methods include –
HARO
Answer questions relevant to your industry as an expert asked by reporters and journalists from various media outlets and earn yourself a high-quality backlink.
Testimonials & Reviews
You can offer testimonials or reviews of products and services you genuinely like and appreciate.
Many brands add backlinks to sources along with reviews or testimonials to showcase authenticity. It is a great free way to earn a backlink.
Publish Original Data-Driven Content
No matter how saturated your niche may seem in terms of content, there's always scope for updates through research. You can conduct deep research to share valuable insights with your audience.
Such unique data-driven content consistently earns a lot of backlinks and is also a great way to become a thought leader in your industry.
Create Compelling Content
One of the best ways to get free backlinks is by publishing great share-worthy content regularly.
It doesn't only have to be in the form of articles but can also be infographics, images, videos, listicle articles, tutorials, and more. The idea is to create linkable assets that others feel compelled to share or link back to.
Build Free Tools
Though not entirely free, building valuable tools and letting your audience use them for free can be a great way to engage an audience and earn backlinks.
You can build free tools or hold quizzes and contests to garner attention in your industry, which translates into getting more inbound links. In due time, a free and helpful tool can generate lots of backlinks as others link back to it as a resource.
Partner & Network
Another great way to get free backlinks that are commonly used by even the best SEO link-building services is having an outreach program.
Network with other businesses within or related to your niche and collaborate with them to exchange links. It also helps develop a mutually beneficial relationship in the long term.
Social Media
Staying active on social media platforms, posting helpful content regularly, engaging with your audience, answering their questions, and providing solutions and brisk customer service can help generate tons of organic backlinks.
You can also share content you publish on your website on social media to garner some traction.
Moreover, it would also help shed positive light on your brand, which helps boost lead and sales generation in the process.
Q&A Sites
Answer questions relevant to your industry on Q&A websites such as Quora and other online forums and communities.
You get to add hyperlinks to your answers, allowing you to create a web of backlinks over time by answering questions on topics you're passionate about.
With expert insights you share in your answers, it also helps position you as an authority in your niche.
How To Hire The Best SEO Backlinking Specialists?
When it comes to hiring the best SEO backlinking specialists, it all comes down to answering some of the most fundamental questions. How experienced the backlink provider is? What is the cost associated with hiring link building vendors? And so on!
Hiring SEO backlink service is a common practice across the internet marketing industry because it's a complex affair that's best left in the hands of professionals.
However, you must hire a reputed, credible, and experienced SEO backlink specialist to get the desired results.
The cost of links and hiring SEO backlink service depends on a wide range of factors, including the answer to "How many backlinks per month is safe?"
There's no one-size-fits-all answer to this question, but ideally, it should be around 10-15 backlinks for new websites and can be 50 and above as well for older, more established websites.
If you've decided to hire an SEO backlink service, the first thing that may come to mind is how to get started. What can I do to land on the best backlinks service? Let us walk through it step by step!
Define Backlinking Goals
The goal of building links can be differentiated at micro levels as well by focusing on the number of links to build, where to build the links, buying links, etc.
Ascertain the goals for backlinking, which can be driving traffic, higher search engine rankings, better brand awareness, etc.
When these variables are cemented to form a backlinking strategy, it becomes easier to search for an SEO backlink service that aligns with your goals.
Budget
You should be clear about how much to spend on marketing and how much of your marketing budget can go toward building links.
It's important to realize that backlink strategy is only as valuable as the quality of the links, and high-quality SEO backlink service often comes at a premium. Remember, one high-quality link is far better than a hundred poor-quality and spammy backlinks.
Track Record
When hiring backlink specialists, do not hesitate to ask about the results they've achieved for their clients.
As the fees charged by backlink specialists can go from very low to very high, and there is no average figure you can take as a reference, it's always best to focus on hiring an SEO backlink service with a proven track record.
Check Reviews
One of the ways you can identify the best SEO backlink service is by checking out the reviews of previous clients.
Checking out the reviews helps you get an idea about the backlink specialists' communication skills, work ethics, backlinking methods, customization offered, and the results to expect.
In essence, it helps you get an idea about whether you'll get the results you're looking for or not.
Inquire About Link Building Strategies Practiced
The link-building market is saturated, and there are thousands of service providers claiming to be experts in building backlinks at low cost.
Ask about the link-building strategies they follow and if they’re legitimate and don’t fall within the bounds of Black Hat SEO, which can lead to devastating Google penalties. You will come across many backlink providers on various online marketplaces, but it's always suggested to hire SEO backlink services from a trusted marketplace like Legiit.
This ensures you get high-quality SEO backlink service that's likely to exceed your expectations without burning a hole in your pocket.
Ask Questions
When it comes to backlinking and SEO, there might be many questions that might be popping up in your mind. Question link building vendors and review the answers they provide.
Experienced and seasoned professionals will politely answer all your questions, showcasing their communication prowess.
Moreover, the quality of their response and how insightful their answers are gives a peek into their vast experience, resource availability, and the results you can expect.
Ask for Referrals
There's a good chance that you'll know fellow website and business owners if you're actively involved in the online industry. Ask your friends and colleagues if they know any backlink providers.
It narrows down your search while ensuring you get to the right backlink specialist without having to go through the "trial and disappointment" phase if you know what it means.
Marketplaces
There are many online marketplaces where you can hire reputed and experienced freelancers.
Search for link-building service providers on marketplaces such as Legiit, and you'll be presented with hundreds of backlink specialists from whom you can choose.
Communicate with the link-building vendors that fit into your budget, offer value, and have good ratings. It will undoubtedly fast-track your link-building process, helping you climb to the top in search engine results.
Final Thoughts
When it comes to link building, always follow the golden rule of "Quality over quantity."
While it may be tempting to buy cheap links offered on various marketplaces in order to boost your backlink profile, it may only end up doing more harm than good.
Finding the best SEO backlink service may take some time and even some trial and error, but it's totally worth the time and effort you put into it. This is because expert link building can accelerate your SEO progress, skyrocketing your website to the top of search engine rankings for your focus keywords.
If you're looking to outperform your competitors and stay on top of the search engine rankings, hiring an SEO backlink service is a no-brainer.
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