How to Become a Pinterest Virtual Assistant

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Did you know you could make a full-time income by managing a Pinterest account?

Businesses need Pinterest virtual assistants to tap into this high-quality traffic source for their blogs.

And because there are over 600 million blogs out there, Pinterest VAs are in high demand.

In this blog post, we’ll tell you how to become a Pinterest virtual assistant and make it a sustainable online business.

Let’s dive in.

How to Become a Pinterest Virtual Assistant

Is Pinterest VA a Real Job?

Yes, Pinterest virtual assistance isn’t only a real job, it’s one of the most lucrative online businesses. Right now, the visual social media platform has over 445 million monthly active users.

Plus, Pinterest isn’t only a source of home décor and recipe ideas. A lot of people use it to inform their future purchasing decisions.

Importantly, Pinterest is a great source of high-quality traffic. As a Pinterest VA, you can help business owners attract the right kind of people to their web pages.

Business owners generally don’t have the time to manage and grow their social accounts. So, they hire social media managers to handle this aspect of their business.

Luckily for you, there isn’t a lot of competition either, so you can easily make your space in this market.

How Much Can a Pinterest VA Make?

The monetary potential of being a Pinterest VA is huge. Business owners are willing to pay top dollar for quality virtual assistant services.

Even as a beginner Pinterest VA, you can expect to earn as much as $30 per hour. And as your skill, experience, and portfolio expand, you can even start charging $100 per hour.

Clearly, as a Pinterest VA, you can start making a decent amount of money right off the bat.

But, of course, the better you get at growing a Pinterest account, the more you can charge for your services.

What Does a Pinterest Virtual Assistant Do?

In short, your job as a Pinterest VA is to build your clients’ reach on the platform. Many of your clients will need you to drive traffic to their web pages.

Here are the major tasks you can expect to do as a Pinterest virtual assistant:

Create Great Pins

Creating awesome pins will be one of your primary duties as a Pinterest VA.

First, find a relevant, high-quality image for your pin. Plus, add some relevant text on the pin to explain to users what’s it about, or what you want them to do.

However, the adage, “A picture is worth a thousand words” stands true in the case of Pinterest pins. You want to keep the text as concise as possible.

A great pin has just the right amount of text to get the user to click and read more.

While creating a pin, you have the option to add one link to any external resource.

So, you can use every pin to drive traffic to a client’s landing page or sales page.

How do you create converting pins if you don’t have graphic design experience? Use a tool like Canva!

Canva lets you create eye-catching pins with a simple drag-and-drop action.

Plus, you can use this free tool to even schedule your pins, which can be a whole different service (More on this later).

You even get tons of free ready-made pin designs on Canva. Most of these designs are ready-to-go; all you need to do is change the text and image.

A great way to drive traffic to a blog post is by creating multiple rich pins around it.

Write Pin Descriptions

A great pin description can improve the visibility and engagement of your client’s pin.

Here are a few tips on writing Pinterest pin descriptions:

Keep them short: There’s a lot of content on Pinterest, so it’s important to keep your pin descriptions concise; keep them around 200 characters.

Include keywords: Pinterest is a search engine on its own, so including keywords in your pin descriptions can help you rank higher.

Be descriptive: You also want your descriptions to communicate the message of the pin fully and effectively.

Use action words: Get users to take action by using words like “Learn more”, “Discover”, “Get”, and more.

Use hashtags: Including hashtags at the end of the description can help you rank for relevant terms and get more visibility.

Schedule Pinterest Pins

The third service you can offer business owners as a Pinterest VA is pin scheduling.

You can help brands automate their pin sharing by using a tool like Tailwind.

The software lets you schedule pins for specific times in the future.

This way, you only have to work for a few hours and take on more client work.

Is Becoming a Pinterest Virtual Assistant Worth It?

Becoming a Pinterest virtual assistant can be one of the best career choices you can make this year.

The demand is high. There’s little competition. And, you can master this skill in a few weeks.

And as discussed before, the income potential is great.

Here are a few more benefits:

More Freedom

Becoming a Pinterest VA will enable you to quit your monotonous 9 to 5 job. Moreover, you will also have more freedom to choose where, when, and with whom you want to work.

More Financial Security

Thanks to the lucrative opportunities and high-paying offers in the market for Pinterest VAs, you can have more financial security. This job will lead you to save more and ultimately pay off all your debts, stop living from one paycheck to another, and perhaps even travel more.

More Flexibility

You can work whenever you want to and create your own schedule. This will also allow you to be more productive and proactive.

Services You Can Offer

As discussed before, there are essentially three aspects to managing a Pinterest account:

- Creating pins
- Writing descriptions
- Scheduling pins

But, these aren’t the only three services you can offer as a Pinterest virtual assistant.

You can also be a:

Pinterest Strategy Consultant

A tailored Pinterest strategy is everything a business owner needs to drive traffic and get more leads.

By being a Pinterest strategy consultant, you can help business owners get custom action plans that meet their specific needs.

You can also guide them on how to implement these plans.

Pinterest Manager

Account management services are the most sought-after Pinterest services by clients.

A Pinterest manager manages Pinterest accounts and takes charge of all the day-to-day tasks involved in managing and promoting the account.

You can help businesses achieve their digital marketing goals by assisting them with “strategic Pinning”.

This may also involve monitoring their analytics to determine the effectiveness of your strategies.

Pin Designer

A pin designer is an ideal role for someone who is creative and has an eye for aesthetics.

Create aesthetically pleasing pins to help your clients stand out.

By being selective and artsy about the design, you can create attention-grabbing pins that will force people to stop scrolling.

By becoming a pin designer, you can bring unique design assets to the table that your clients don’t usually have access to.

Use platforms like Canva to get access to the most unique templates and design assets.

Keyword Researcher

A keyword researcher finds the most searched keywords on Pinterest to use them in pin titles, descriptions, and tags.

You can use the platform’s own advertising keyword research tool to find the most popular searches in your client’s industry.

Pinterest’s search bar is another great place to get keyword ideas for pins.

Data Analyst

A Pinterest data analyst helps decipher and use the insights received from the Pinterest Analytics tool to make smarter decisions for their clients.

As a data analyst, you will be analyzing the data you receive from the analytics tool to optimize the account accordingly.

You can use this data to fine-tune your client’s targeting and improve the overall results.

Account Auditor

Being an account auditor is like having a superpower.

When your clients fail to determine what areas of their Pinterest account need improvements, you can be the guiding light and reveal those areas.

A Pinterest account auditor shows off their expertise and also has a high chance of getting long-term offers from their clients.

Pinterest Advertiser

A Pinterest advertiser is responsible for promoting a brand’s offerings on the platform.

As an advertiser, you will be creating Pinterest Ads (aka Promoted Pins) by using the interests, actions, and past activities of your brand’s users on the website.

Pinterest advertisers first choose a Pinterest ad, select their desired goal, and then enter targeting criteria. You will have to continuously bid to show these ads to your targeted audience.

Some of these services, like data analysis and advertising, might seem overwhelming in the beginning. Start by offering more basic ones, such as pin designing and description writing.

How to Get Started as a Pinterest VA

There’s a high demand for Pinterest VAs thanks to the countless small business owners and bloggers who are looking for help with their Pinterest accounts. So, there’s a high chance you won’t face any problems landing jobs.

Which is amazing, right? But knowing how you can get started is also essential.

First and foremost, you’ll need to polish and brush up on your skills. This can lead to you becoming a Pinterest Manager – even without formal training!

Here’s how you can build a foundation for guaranteed success in this field:

1. Set A Financial Goal

Given your needs, wants, and expected savings, how much should you be making each month? Your monthly earnings can vary but it’s best to come up with a number so you can work toward that goal.

You get to pick the amount based on whether you’re looking to replace your 9 to 5 job or make extra cash on the side.

2. Define Your Niche

Defining your niche also means defining your client down to the T. This will require you to get specific.

For example, if your niche is fashion and beauty, you might niche down further by saying:

- Your ideal clients are in the fashion and beauty industry
- They’re looking to increase traffic to their products, services, and/or website

3. Create A Website

You don’t need any tech experience to set up your own website. And it’s an excellent way to highlight your packages and services for your ideal clients or target audience.

There are numerous step-by-step guides that you can find online to get started right away.

However, before setting up your website, it’s best to clearly define your income goals, your ideal client, and the type of services you want to offer.

4. Develop Pinterest VA Packages and Pricing Structures

It’s not uncommon for Pinterest VAs to come across people who are not familiar with what their job entails.

It’s also not uncommon for novice Pinterest VAs to be unaware of how long certain tasks will take in the beginning.

For example, it might not take you too long to create Idea Pins for your own blog, but it may take you some time to create original Pins for a new client.

For your pricing structure in the beginning, it’s best to set a fixed hourly rate. This will not only make things easier for you but also for your clients, who will know how much they’re paying you per hour.

When you’ve determined how long certain tasks take, you can increase your hourly rate or create Pinterest VA packages for your clients.

You can select a pricing structure that works best for your predetermined goals and expectations with this job.

You can create basic, standard, and premium packages for your clients and set specific rates and hours of work for each of them. Your basic package, for example, can start at $400 per month and include 10 hours of services.

How to Market Yourself as a Pinterest VA

No matter how experienced or skilled you are, your ideal clients won’t come to you if you don’t effectively market your services to them – even if you have the best website set up.

As important as it is to skill up and train yourself to become a better Pinterest VA, it’s equally essential to market yourself and your skills. And now, when you’re getting started on your journey, is the perfect time to get started!

The following are the 5 ways you can market your Pinterest VA services to start landing work:

1. Freelancing Websites

You can create accounts on freelancing websites like Legiit to start landing jobs specific to your niche right away.

Since there’s a decent gap between supply and demand, it’ll be easy for you to find clients.

2. Facebook Groups

Another great way to find clients is through Facebook groups. You could get started on Facebook groups by sharing your professional advice and genuinely helping people.

This will let people know that you’re an expert in your field. Furthermore, it will also build a good reputation with potential clients who might hire or refer you to someone else.

One of the best places to promote yourself as a service provider is Legiit’s Facebook group.

3. Word-of-Mouth

As long as you’re offering excellent quality work for your clients, you’ll continue to land jobs. This is because most business and blog owners hire people recommended by colleagues and friends.

You can use word-of-mouth to your advantage to increase your income and your workload. You can also drum up more excitement about your services by offering referral bonuses to your existing clients.

4. LinkedIn

In addition to full-time jobs, LinkedIn is a great platform to find clients for your new Pinterest VA business. So, create an optimized LinkedIn profile to make it easier for clients to find you.

5. Paid Program Community Groups

Whether you want to join a paid Pinterest course or signup for a membership program, both of these options are excellent ways to reach community groups of like-minded professionals.

Being a part of these will expose you to more opportunities because those who can’t take on more work typically share it with others in such groups.

How to Retain Clients as a Pinterest VA

Retaining clients means you will have to dot all your i’s and cross all your t’s when you’re working with them. You will have to create a flawless client onboarding system and make yourself indispensable to your clients.

An excellent way to begin is by creating templates. For example, you can have the following templates ready to use for your business:

- Reporting templates for growth metrics, stats, and monthly reports
- Templates for onboarding clients
- Swipe files
- Email templates
- Discovery call templates

The following are some more ways to retain clients as a Pinterest VA:

1. Remain Organized from The Get-Go

Organization tools can seem tricky at first, but once you get the hang of them, you’ll thank yourself for getting yourself accustomed. They will save you from stressing yourself out, especially when you’re getting started.

Organization tools also boost productivity and help you stay on track when you have numerous clients. The following are some of the most essential tools:

- Client content management system
- Pinterest pin tracker
- Pinterest business HUB
- Design templates

2. Regularly Post Blogs and Maintain an Active Email List

You need to put out content on a regular basis to become known in your specific niche. It can also be used to encourage potential clients to sign up for your email list.

These email lists can be used to market your services to potential and previous clients. You can also add specific clients to your special insider list.

You can use email marketing programs like ActiveCampaign to email your list and set up autoresponders.

3. Differentiate Yourself and Become a Problem-Solver

No matter who your ideal client is, they have problems that need solving. And you need to let them know you know how to solve them.

Your clients might not be aware of some problems. This is where you need to be proactive; share your concerns with the client and offer them a solution.

You can also differentiate yourself as a Pinterest VA by becoming a good listener on top of being a good communicator. Start by analyzing your past communications and spotting the areas where you need to improve.

Moreover, you should work on building a relationship with your client. This will make them come to you every time they have a problem or a project within your niche.

4. Promise Less, Delivery More

Acquiring new clients can prove costly. It’s always better for businesses to keep clients in your product funnel long-term.

You should consider doing everything in your power to keep your good-paying clients happy. This could be achieved through excellent customer service.

Under-promise and over-deliver should be the motto you live by. This will help you differentiate your services as excellent and top-notch, regardless of the price.

You can figure out a system and do something a little extra for your clients. This could include anything that you didn’t list in your services that would prove beneficial to your client.

Conclusion: How to Become a Pinterest Virtual Assistant

Pinterest virtual assistance is in high demand right now. And there aren’t enough service providers to satisfy that demand.

The best part is becoming a Pinterest virtual assistant is a simple step-by-step process if you have the right guidelines.

As a Pinterest VA, you’ll be managing and growing a Pinterest account for clients, which can include:

- Creating and scheduling pins
- Analyzing analytics
- Engaging with the community
- Creating a growth strategy
- Writing titles and descriptions
- Promoting pins

Start by creating your own Pinterest business account and practicing on it. Learn the basics and how the Pinterest algorithm works.

Once you’re confident enough, create a free freelancer account on Legiit, join our Facebook group, and start promoting yourself.

Also, use LinkedIn, Facebook, and your own website to promote yourself as a service provider.