The market is crowded with in-demand products, which makes establishing a new business that stands out online quite tricky.
This is why niche keyword research is important and why it’s beneficial to find a niche market for your product or service.
Finding a niche and honing in on relevant keywords in that niche will help you target and attract the right people to your business. Driving highly-interested online traffic to your website can help you gain an advantage over your competition.
So, it is key to know exactly how to structure your content and which keywords to target for Search Engine Optimization (SEO). If you want to learn how to find the right niche keywords to use, check out our guide below. We’ll explore what niches are, why niche research is important, and how to do niche keyword research efficiently.
What Is A Niche Market?
A niche market refers to a very specific part of the market that caters to a particular target group. An example of this would be vegan shoes.
Shoes in general are a larger market, but within that, there are specific types, or niches, for particular markets.
Vegan shoes would be in less demand than normal leather shoes but are made to cater to those who are vegan, or conscious of environmental impact. Niche markets should generally be very small and specific. A good, profitable niche will have less competition, but will still be in demand among their smaller target audience.
What Are Niche Keywords?
Niche keywords are very specific terms or phrases that are relevant to a particular niche.
People search for these terms to find niche market products or services.
They are generally long-tail keywords as the person searching is looking for something specific.
For example, instead of simply searching “shoes”, someone might search “vegan leather lace-up shoes”. The person searching knows exactly what they want. So, if you offer vegan leather lace-up shoes, your product should show up and they’ll be more likely to buy it as it’s exactly what they’re looking for.
Because niche keywords are so specific, there is usually a clear intent behind them.
If someone is searching for a very specific product, they most likely have done their general research and are ready to buy. As such, niche keyword research is extremely beneficial in affiliate marketing. If you offer goods or services that fit into a specific niche, you need to be able to anticipate what your target audience will search for.
Then you can incorporate those search terms into your SEO strategy and ensure your products or services show up in the search results for particular keywords or phrases. This is where niche research comes in.
Why Is Niche Keyword Research Important?
Niche keyword research enables you to identify and use specific keywords so that your products or services show up in the search results when someone types in a relevant search query.
For example, if you are offering a type of dairy-free cheese for those who are vegan and lactose-intolerant, using keywords such as ‘dairy-free cheese’ or ‘vegan cheese’ may not be adequate as they are too general and tons of other companies would be targeting them. As a result, your website will likely rank quite low for these keywords and never receive traffic from them.
However, something more specific like ‘vegan cheese for lactose intolerant people’ or ‘what cheese to eat if you can’t eat dairy’ would be less competitive. So, by targeting them, you can help your site rank higher in the search results pages when someone types in one of those specific phrases.
Essentially, these long-tail keywords can be more valuable than high-volume keywords that are more general and extremely competitive.
How To Do Niche Keyword Research
To find profitable niche keywords to target, you need to know how to do niche research.
Once you have settled on a good niche for your business or specific products, you need to begin the research process to determine the best keywords to use on your website, advertisement campaigns, and social media. Here are some steps to find good niche keywords and help you decide which ones to use:
Use a Keyword Research Tool
The first step is to find a good tool, like SEMrush or Google Keyword Planner, to use for niche keyword research for your business.
To get started, brainstorm a few rough niche keyword ideas in your head based on what you are selling.
Try to put yourself in the shoes of your intended target market. What words would they type into the search bar to show they are looking for a product like yours? Say you sell face cream. You might want to target phrases that include certain features or characteristics that people would look for. For example, “organic face cream for sensitive skin”.
This is way more specific than simply targeting “face cream”. As a result, your product is more likely to show up in the results for people searching for organic cream for sensitive skin. Come up with a few ideas and type the niche keywords into your chosen tool. It will go on to provide a list of further keyword suggestions.
You could also start with some broader seed keywords and have a look at the long-tail keywords the tool suggests. Alternatively, you could hire a freelancer to do this for you. If you don’t have a lot of time on your hands, then this is a great option.
They will do all the research and work for you and present you with a list of profitable niche keywords to target.
Select your Final Keywords
You will now have a long list of niche keywords, but realistically, you cannot use them all in your content. It’s time to filter down your selection and establish the most valuable niche keywords. First, look at keyword difficulty. This determines how easy or difficult it is to appear on the top search results pages for a particular keyword or phrase.
It gives you an idea of the competitiveness and quality of a keyword. If the difficulty level is high, it is usually best not to select it. The other thing you need to look at is the volume of searches that a search engine gets for a particular keyword. While niche keywords will have less search volume than broad terms, they will be less competitive and easier to rank for - which is exactly what you want!
Create Content
When you have made a list of good niche keyword/s, you can then plan what content you want to build around it.
Make sure you use the relevant keywords in your product descriptions or pages. You can also create blog posts to drive relevant traffic to your site and product pages. For example, if you have the long-tail keyword ‘best vegan face masks for acne’, you would want to create articles around this and link to your vegan face mask products.
This could be ‘how to cure acne ethically’, or ‘how to create a vegan skincare routine’.
Post Regularly and Consistently!
When it comes to content, you can’t drop the ball. To keep your website relevant and ranking high on search engines, it is key to publish content regularly.
The best way to do this is to create a large library of content ahead of time, and schedule one or two articles to be published each week. To help you stay on top of your content, there are tons of great freelance content writers you could use. Hiring freelancers is a cost-effective and efficient way to ensure you always have SEO-optimized blog posts or articles to publish.
Link to Product Pages
Naturally, you don’t just want people to visit your site to read the articles or blog posts. You’re targeting profitable niches so that you can find people who are already interested in a type of product or service you offer. Driving high-quality traffic that is ready to convert enables you to make money. To do this, it is essential to link to your products within the articles.
If you publish an article about ‘how to cure acne ethically’, add links in the body content to your vegan skincare products. This prompts those seeking advice in your content to purchase products that supplement the information provided.
Track your keywords
Once you have your keywords incorporated into quality content, you need to keep an eye on how they perform.
Use analytics to track the views and site visits. This will tell you if the keywords you are using are effective or not. If you see that it isn’t effective, start your research over and try again with new keywords going forward. If your site is new, it might take a while to find the best niche keywords for your product or service. Persevere until you have it right, and you will reap the rewards of the right keywords!
Conclusion
Niche keyword research is an integral step in driving traffic to your website and ranking high on search engines.
By picking out the best possible keywords, you can start creating targeted content.
This way, you can help your pages rank high for niche keywords. Don’t forget to check on the performance of these keywords over time, and revise as necessary to ensure you’re targeting profitable niches. Overall, niche keyword research might require a bit of trial and error, but once you’ve established which words and phrases are the most valuable for your website and business, your website visits and profit margins will thank you for it!
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