Majestic SEO Review: Backlink Checker & Link Building Tool

Discover the role of Majestic in technical SEO backlink analysis and learn how to improve your site's backlink profile for better rankings.

When it comes to search engine optimization, backlinks play a pivotal role in positioning your website in search engine rankings and its overall authority.

Majestic is one of the most powerful backlink analysis tools in the market today, thanks to its massive web crawling infrastructure. It has, over time, accumulated the world’s largest commercial link intelligence database and dives deep into the complex and intricate ecosystem of website interconnectivity.

The insightful report and data it provides as a backlink checker are crucial for devising a SEO link-building strategy that works.

In this article, we will briefly review Majestic SEO tools and the role it plays as SEO backlink checker.

Top Majestic SEO Tools and Their Roles

Backlink Profile Analysis

Majestic SEO gives you a clear picture of your website’s backlink profile, allowing you to dive deeper into metrics critical for technical SEO, such as –

• Referring Domains – The number of websites linking back to your website.
• Total Backlinks – The number of links linking back to your website.
• Citation Flow & Trust Flow – These are proprietary metrics of Majestic that give you an overview of the quality and authority of the backlinks.
  

Competitor Analysis

This is a great feature that helps you reverse engineer the backlink strategy of your competitors. You can identify the top-performing pages on your competitors’ websites and the websites linking to them, along with the anchor text used.

It helps you devise an effective link-building strategy for your own website with the aim of outperforming and outranking your competitors.

Link Quality Assessment

When it comes to backlinks, quality matters the most. Majestic can help you identify and differentiate between high and low-quality links.

You can do so by analyzing their proprietary Trust Flow and Citation Flow and their referring domains. It helps evaluate the impact of backlinks on your website’s SEO.

Link Building Opportunities

Link building is the cornerstone of SEO, and the more powerful and relevant link building strategy you have – the better would be your SEO progress.

Majestic can help you discover link-building opportunities that are relevant to your niche.

Once identified, you can reach out to these websites and offer guest posts or engage in link exchange to acquire high-quality links, leading to higher rankings.

Monitor Link Toxicity

One of the useful features of Majestic is it helps you identify toxic backlinks that can potentially harm your website’s SEO. Not all links are useful, so the focus should always be on building quality links instead of tons of links with no relevance or authority.

The links coming from penalized or spammy websites can do more harm than good. By identifying these toxic backlinks through Majestic SEO, you can easily disavow them to shield your website’s reputation and rankings.

Final Thoughts

Whether you’re an SEO professional, doing SEO in-house, or running any agency, Majestic is a valuable tool you can’t do without.

With SEO link building being as important as it is, there’s no other tool that can provide such detailed insights and do backlink analysis as Majestic.

Leverage the features of Majestic to outperform and outrank your competitors, build a robust link-building strategy, and monitor your site’s backlink profile to boost search engine visibility, organic traffic, and rankings.