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LinkedIn VS Twitter: The Ultimate Guide Whether you run a small local shop or a big national company. Social media is more than a way to stay connected with friends and family and audiences.

Your business marketing strategy is essential if you want to succeed in the market. Social media is not enough to drive business growth unless there's a strong connection between businesses and social media users.

If you have a social media account platform, it can help you connect with your customers, increase awareness about your brand, and boost leads and sales.  

LinkedIn is a great platform for business owners because it provides a lot of information, while Twitter is more of a personal social media platform.

In the case of LinkedIn, you would do it with detailed content, where you can give customers more reasons to trust you by sharing opinions and solutions on issues that matter to them. Twitter is the place to be seen by the press and will amplify you to their audiences.

There are a few key factors to consider when creating social media accounts for a business, but the most important one is the audience you want to reach.

How can you reach the most people possible, and what are your primary goals? After answering this question, you can use your findings to help determine if LinkedIn and Twitter users are the right fit for your needs.

LinkedIn VS Twitter: 5 Key Differences

Twitter and LinkedIn are very different platforms—one’s a firehose of information and the other is a professional network—they’re similar from the business owner’s point of view because they’re both useful tools for brand-building.

Here are some key differences:

Twitter Is Faster

Twitter can help you build a better social media presence for your business. In most businesses, 70% of marketers and brands are using Twitter to generate brand awareness. It's not that easy to get people to take notice of your work and generate brand awareness.

You need to post engaging content multiple times a day that is valuable to keep the users engaged.

Twitter data can help you better understand your past content marketing efforts and plan more effective future strategies. Twitter can be used to help you get more traffic to your website or blog.

It can help you find potential customers for your products and services by using market research.

LinkedIn Has Better Organic Reach On Average

For a long time, these LinkedIn posts didn't have a huge amount of reach. The content was usually only seen by first-level connections and rarely went viral.

This changed in 2017, with the introduction of a new LinkedIn newsfeed algorithm that attempted to show readers more relevant and interesting content in their newsfeed based on interests and preferences.

The early adopters quickly learned how to utilize the new newsfeed algorithm to generate leads on LinkedIn with content marketing.

As time went on, LinkedIn introduced more and more native content formats. First video posts, then document posts, then live-streaming.

Every time they would tweak their newsfeed algorithm to give the cool new content type a massive, unfair advantage when it came to newsfeed impressions.

With the introduction of video posts, text posts were downranked and lost a huge number of impressions. If you wanted to succeed you had to ride the wave and switch from text to videos.

This all changed in late 2019, or early 2020.

Today, the organic reach on LinkedIn is much more balanced and it's more challenging to go viral on LinkedIn.

LinkedIn Is More Professional Focused

LinkedIn is leading the way in professionalism. One needs to be professional and formal with those they are connecting with. LinkedIn is a social networking site used to connect professionals who have similar interests.

The site makes it easier for people to find and make professional connections by providing a platform for people to post their resumes, cover letters, and other professional materials.

LinkedIn can help you build a network for business. Twitter can be useful for businesses and brands who are looking to promote their products and brands. This platform is less formal and can be used for a variety of marketing purposes.

Content Differences

Twitter allows saying things in only 140 characters or less. This causes jargon and abbreviation and shortened links, which can be easy to misunderstand.  

Meanwhile, LinkedIn allows points of elaboration and makes it easy to expand related to the meaning behind sending messages.

Twitter Is Better For Virality

With the worldwide presence of Facebook and the recent release of Google+ to the public, you’d wonder what’s the point of marketing on Twitter anymore…

But you’d be dead wrong if you thought Twitter was a platform that has passed. Twitter grows in popularity by the day and is still one of the biggest traffic sources for sites all over the world, and in every niche, you can imagine.

Thus, it is obvious that going viral on Twitter can greatly help your blog in getting some much-needed traffic, and you might be surprised to find that it’s easier than you think.  

However, you should be reading as a preface to every post about going viral: the cornerstone of creating viral content is creating amazing content.

Twitter Vs Linkedin For B2B

Reports from XEN (@xensystems) (citing Regalix) and Shane Barker (@shane_barker) detailed how Twitter and LinkedIn remain the top social media platforms utilized by B2B businesses. Regalix detailed how 93% of companies are using Twitter, while 91% are using LinkedIn. Amid this usage, the acceleration of social media usage continues, with Barker detailing how by 2021, social media usage will exceed 3 billion globally – up from 2.6 billion in 2018.

And businesses are an important part of this usage, with XEN detailing that by 2015, 95% of B2B businesses used social media. Blogging was the primary tactic of this business usage, with two-thirds using multiple social platforms to share their blog content.

Primary goals of B2B businesses include brand awareness (the priority according to XEN), lead generation, constant customer engagement, updating customers about company products or services, or promotion of company products or services.

Prime forms of B2B business content include blog posts (the most popular), case studies, white papers, and articles.

Twitter use for B2B businesses

Twitter has recently seen recent growth in active users, time spent on the platform, and engagement. Its open, public platform provides advantages to businesses, he says. This provides B2B businesses with an opportunity to identify and engage with clients and customers on a global scale, either through Twitter itself – or via other platforms including email.

Jackson suggests utilizing an often-overlooked tool that Twitter affords users – the ability to directly message followers. Beyond direct communication with individual followers, Jackson recommends working with Twitter’s algorithm. Specifically, Twitter reversed the way it displays users’ feeds to show Tweets they’re more likely to care about.

Hence, learn and tweet about what your target audience wants to know about – and your Tweets will receive greater exposure among your target audience. When followers engage more with your Tweets, Twitter’s algorithm will pick up on this and prioritize your tweets for this audience.

Jackson underscores the importance of Twitter videos, citing statistics that reflect that 82% of Twitter users watch videos on the app. Even with few followers, your videos stand the chance of being seen by many more users on Twitter. And using industry or subject-specific Twitter hashtags is another way to find people looking for the subjects you’d highlighted with your hashtags

Because tweets don’t have the same organic reach as they did before, Jackson recommends tweeting more frequently. Utilizing different hashtags and becoming creative with the introductory language to specific content would be helpful here. For example, sometimes use the title of your article when posting it to Twitter – other times use excerpts from the body of the article.

Jackson emphasizes the importance of “always putting quality ahead of quantity. If you can Tweet something awesome every hour, go for it. Your audience will tell you if it’s working or not.” He mentions Twitter advertising as another option (though it’s more expensive than Facebook ads).

LinkedIn use for B2B businesses

Shane Barker explains how LinkedIn, one of the most popular and widely used B2B social networking platforms, provides an opportunity to connect with other B2B professionals to grow together. In particular, the site provides for the sharing of content, engagement around content, and recruitment.

He cites a CMI study that indicates over 85% of B2B organizations use LinkedIn, with 500 million members (as of 2017). Beyond brand awareness, Barker explains, LinkedIn permits users to promote products or services – and then engage with other users in your industry or ideal customer focus to build connections around your business.

This engagement helps strengthen relationships which ultimately lead to one-on-one interactions. One of the most powerful elements of LinkedIn is the ability to reach decision-makers easily, which helps make the often-complex nature of B2B sales – easier.

Choose to use both Twitter and LinkedIn for B2B

Twitter and LinkedIn are very important for business growth. If a business is looking to grow its customer base and generate new clientele, then it should learn and implement strategies for using these platforms.

Twitter Vs Linkedin For B2C


Many business owners undervalue Twitter as a useful marketing tool for building brands and connecting with consumers. Social overuse of Twitter to report the inane, decidedly ordinary events of daily life has given Twitter a bad rap as a business tool. When used judiciously, Twitter can be an effective tool for expanding your reach in social media, which is now considered a crucial part of any B2C marketing strategy.

In addition to product marketing, B2C marketers find that Twitter is useful for monitoring conversations about their products as well as communicating in a customer service role. Many companies are using Twitter as their primary customer support tool, which helps improve customer satisfaction and retention rates.

The immediacy of Twitter is what makes this inbound marketing application such a powerful business tool, but it is also one of the primary reasons that more business owners have not embraced Twitter and Belief that tweets can only be sent in real-time makes Twitter seem too constrictive and time intensive. However, programs that allow you to pre-program tweets for future publication and the ability to text in tweets from your mobile phone have significantly increased the freedom and usability of this inbound marketing tool.

Business users will find that certain Twitter applications enhance Twitter use, making this popular social media platform easier and more efficient to use. Applications like Tweet Deck and Twitter Feed allow Twitter to become a more successful and productive partner in your overall inbound marketing strategy.


LinkedIn is a great platform for marketing companies in the B2B market, but it's increasingly popular for marketing companies in the B2C market as well.

There are ways to use the unique audience of a professional to create stylized campaigns that work for them when they're not working. The professor is saying that professionals have a lot of power within their homes.

If you're looking to connect with people who are similar to you, LinkedIn is a great place to start.

While promoted and sponsored content on LinkedIn is easier to find on main feeds, it is less likely to be included in other social media platforms.

Posts are annotated but blend into your news feed to avoid distractions. The website has a lot of B2C content, but it seems like it could make a difference for users if it were to focus more on the user experience.

Generally, there is an audience for nearly every industry on LinkedIn. Not only are customers just customers — but they're also professionals. There's a good chance a segment of that audience can be found and brought to the next stage of their journey.

You don't have to choose between LinkedIn and Twitter!

Use the power of Content Repurposing

The constant creation of new content will exhaust you. And with minimal results, because your audience has no way of finding the content you create. Instead, create several posts from the original one to ensure it gets seen.

In other words, maximize the power of your existing content. In addition, you will reach new audiences that you may have missed the first time around. Because not everyone will consume your content in its original form. Therefore, content repurposing for multiple channels is a must if you want to meet your audience where they hang out online.

Lastly, promoting quality content across multiple channels builds industry credibility. Coming up with new content is time-consuming, so why not make good use of the content you already have?

Turn threads into a carousel

Carousel posts are great for reaching out to your audience, but they can also be more interactive by providing more in-depth insights and discussions.

The audience found the carousel template easier to read and understand than a simple paragraph of content. People often worry about coming up with fresh, original content when they haven't concentrated on their existing content. You need to make sure your content is used on different platforms so it can reach a new audience.  

There is a great way to do this - convert your tweets into carousel posts. Making the content more interesting, relevant, and attractive will make it more relatable and attractive to readers.

Carousel posts are the perfect way to display boring facts or statistics in a way that is both visually appealing and readable to the audience. The posts often come up on the viewer's feed, and a different slide will display each time, increasing the chances of the viewer going through the entire post.

Both content purposing and carousel have their pros and cons but are great marketing channels.


Both platforms are easy to use and navigate around. You don't need any prior experience or knowledge in using a social networking platform, as it is a simple and easy way to connect with people.

You can use both platforms to get the most out of your work, depending on what you need at a given time. Having a presence across different social media platforms can help you grow an even wider audience than with just one platform.

LinkedIn can be used for more professional, business-oriented networking leads, but Twitter comes into use when you want to grow your clientele.

You can use innovative ways to engage your followers on both platforms and make the most of the network you form on every social media site.

Twitter and LinkedIn are great tools for finding jobs and networking, but it is important to be aware of which situations can be used to find a job. Posting content in an informal manner can cause you to lose contact on LinkedIn while trying to convey nuanced content using Tweets can confuse your followers.

So, whichever platform you choose to use, make sure you use it in the right way.

Regardless of which one of LinkedIn or Twitter you use for marketing, Legiit has experts that can make the process easy.

Here are the top recommendations:

LinkedIn management

Twitter management

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