How to Grow a Pool Maintenance Business


Owning a pool maintenance business can be a lucrative venture, especially with the increasing demand for well-maintained pools.

Whether you're a pool cleaning business owner, offer commercial pool maintenance, or any other kinds of pool services, you're likely seeking ways to expand and increase your customer base.

In this blog post, we'll explore practical strategies to help you grow your pool service business. Let's delve in.

Partner with real estate agents

Building strong connections with real estate agents can significantly boost your pool maintenance business. Real estate agents frequently interact with homeowners, making them valuable sources of referrals.

By forming partnerships, you can tap into their network and be recommended to individuals in buying or selling homes. A collaborative approach enhances your visibility within the real estate market and increases the likelihood of acquiring new clients.

Attend local home and garden shows

Another way to grow a pool cleaning business is to attend local home and garden shows that expose your business to a targeted audience interested in home improvement. These events attract homeowners eager to enhance their living spaces, making them ideal prospects for pool maintenance services.

Setting up a booth or exhibit allows you to showcase your expertise, answer questions, and directly engage with potential customers. The face-to-face interaction fosters trust and can lead to immediate or future business opportunities.

Use targeted online advertising

Strategic online advertising is crucial for expanding your pool service businesses. Using platforms like Google Ads or social media advertising enables you to reach a specific audience likely to be interested in your services.

When you employ demographic targeting, geographic filters, and relevant keywords, you ensure that your ads are displayed to individuals actively seeking or needing pool maintenance. Being precise maximizes the effectiveness of your advertising budget and boosts the chances of converting online exposure into tangible business leads.

Offer free pool inspections

To grow your pool maintenance business, provide complimentary pool inspections. It serves as a powerful marketing tool and allows potential customers to experience your professionalism and expertise firsthand.

During these inspections, you can identify and discuss any existing or potential issues with the pool, showcasing your commitment to thorough and knowledgeable service. The "free" aspect creates a low-risk entry point for customers, increasing the likelihood of choosing your business for their ongoing pool maintenance needs.

Offer online booking services

Simplify your appointment process through online booking to enhance customer convenience and positively impact your pool maintenance business. Implementing an easy-to-use online booking system on your website allows clients to schedule services conveniently.

A streamlined approach reduces friction in the customer journey, making it more likely that potential clients will follow through with booking. It also positions your business as modern and efficient, catering to the preferences of individuals who prefer digital solutions.

Collaborate with pool cleaning equipment and home improvement stores

Forging partnerships with pool cleaning and home improvement stores creates a symbiotic relationship that can benefit both parties. Home improvement stores cater to homeowners actively involved in enhancing their living spaces.

Collaborating allows you to offer your pool maintenance services to their customers, potentially reaching individuals looking to improve their outdoor spaces. In return, the store may endorse or recommend your business, leveraging their established customer base to generate leads for your services.

Stay updated on industry trends

It's vital to stay informed about evolving trends in the pool maintenance industry for the sustained success of your business. The knowledge allows you to adapt to changing customer preferences, incorporate new technologies, and stay ahead of other pool cleaning services.

Regularly attending industry conferences, participating in relevant training programs, and staying connected with industry publications ensures that your business remains current and capable of providing cutting-edge solutions to your clients.

What are the basics of pool maintenance?

Pool maintenance involves several vital tasks to keep the water clean and safe. Regularly skimming the surface to remove debris, such as leaves and bugs, helps maintain water clarity.

Checking and adjusting the chemical levels, including chlorine and pH, is crucial for preventing algae growth and ensuring a healthy swimming environment.

Additionally, cleaning the pool's filter and vacuuming the pool floor help remove dirt and particles. Regular equipment inspection, like pumps and heaters, ensures everything functions correctly.

How do you market a pool?

Marketing a pool involves showcasing its features and benefits to attract potential users. Use online platforms, such as social media and websites, to display high-quality images, share positive experiences, and generate interest. Offering promotions, like discounted memberships or free trials, can also entice new customers.

In addition, creating partnerships with local businesses, such as fitness centers or resorts, can expand the pool's visibility. Word-of-mouth referrals and positive reviews also play a crucial role in building a positive reputation.

Is a pool hard to maintain?

While pool maintenance requires regular attention, it is not necessarily problematic if you follow a routine. Basic tasks like skimming, checking chemical levels, and cleaning filters can be quickly learned.

However, neglecting these tasks can lead to more challenging issues. Regular maintenance is vital to preventing problems and ensuring the pool remains safe and enjoyable.

Overall, with consistent care and an understanding of the basics, maintaining a pool can be manageable for pool owners.

Grow Your Pool Service Business with Legiit's Get More Stuff Done Dashboard

Legiit is a versatile digital platform designed to propel your pool maintenance business forward in today's competitive market.

By linking your business website to the Get More Stuff Done Dashboard, you enjoy the Legiit Health score that quickly assesses your business's performance and serves as a roadmap for improvement.

The dashboard also actively monitors website downtime and assesses the speed of your site, ensuring optimal online presence.

You can enhance your online visibility with Legiit's Google Rank Tracking tool, which meticulously monitors keyword performance in Google search, refining your SEO strategies for maximum impact.

There is also the on-page SEO tool that further aids in optimizing your website, tailoring suggestions based on Legiit's unique AI algorithm aligned with your business goals.

Furthermore, Legiit offers integration with analytics tools like Google Analytics and Google Search Console. The dashboard allows you to track website traffic efficiently. 

Take Advantage of Legiit's Network of Talented Freelancers

Legiit also offers an additional advantage of several freelancers on the platform.

Verified freelancers are equipped to implement your growth strategy, covering various areas such as digital marketing and creating informative content like blog posts or videos.

This broadens your outreach and solidifies your business as a reliable authority in the pool maintenance industry.


Successfully growing a pool maintenance business involves strategic partnerships, targeted marketing, and embracing modern solutions. Pool cleaning businesses can collaborate with real estate agents, participate in local shows, and use online advertising to expand the reach.

Harnessing the right resources, like Legiit, is vital to stay ahead of the competition. When you combine all these approaches, your pool maintenance business can navigate the competitive market, attract clients, and ensure long-term success.

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Oluwaseun Ayodele Kolade is a voracious reader, blogger and SEO content specialist with over 5 years experience in Digital Marketing.

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