Getting ecommerce clients for your social media marketing agency entails finding a lot of targets, reaching out to them, and closing the deals. This requires some strategy and a level of expertise.
The questions you will be asking is how do I get these targets, how do I approach them to get a positive outcome, and how do I close deals effectively?
In this article, we will discuss how to find e-commerce clients for your SMMA so that you can get started right away.
How To Find E-Commerce Clients For Your SMMA
Here are some helpful tips on how to find e-commerce businesses who need your services:
1. Know Your Niche
The first step to offering your services to e-commerce businesses is defining your niche. Ecom stores get pitched a lot, it’s better if you’re certain on what type of niche you can get results for.
Narrowing your search to your niche will make it much more productive otherwise, you will be bombarded with thousands of results that might be too broad for your service.
Having a niche means you can grow in that space and establish your authority. Most e-commerce businesses want to know they are working with experts.
You can decide on a niche by considering your interests, strength, and the market performance of the niche.
2. Build Your Presence/Trust
Ecom businesses prefer agencies they believe in. Having an online presence and some case studies is how to find e-commerce store owners that will trust you enough to consider your service.
To build your online presence, you must use social media and have a website. These are quite the basics but using these platforms to your advantage requires some strategy.
Some helpful tips are:
Deliver value
Posting relevant content on your website is a good way to go. For instance, how-to and review contents show your expertise in your field.
Also, they target your potential clients’ motivations and pain points. People want to stay where they find value.
Create content that reflects your brand. Use images and videos that will promote your brand.
Engage your followers
Answering questions, responding to comments, and chatting with followers will show you are there for your followers and you value them.
Join relevant groups
Join the same groups with your target e-commerce businesses and post content that showcase your services. While in these groups, engage with them and answer questions. You can even create ads that showcase your brand.
Also, being in a group with other agencies in the same niche will keep you abreast of happenings in that niche.
Show some results
Showing some case studies will authenticate your claim of expertise. If you have served other clients and the results are compelling enough, other ecom businesses would want to work with you.
You can build a solid foundation from working with local businesses to get case studies and grow from there.
3. Find Email Addresses
Now you need the email addresses of potential ecom businesses you want to work with and pitch to them. But this will work only if your emails are well written and sent to the right places.
Here are some ways to find email addresses:
Ecom websites
The “about us” and “contact” pages of ecom websites usually have contact information that include email addresses.
Social media
You can search leads’ social media profiles for their email addresses.
An advantage of using social media is that from one brand, you can get suggestions for similar brands. This provides you with a pool of brands to pitch to.
LinkedIn tools like ContactOut and Sales Navigator gives you access to leads in your niche. Twitter's Advanced Search lets you search for ecom businesses within your niche.
Email finder tools
There are tools for finding the email addresses of ecommerce businesses. ContactEcom lets you find the direct emails of e-commerce business owners and leaders. If you are contacting the founder directly, you are placing your pitch in the right place.
Another essential tool every SMMA needs is LegiitLeads. LegitLeads has a dedicated search engine that scouts your local area for leads that have the kind of need you can solve.
LegiitLeads has some outreach templates you can customize and send to your leads. Pitching to clients requires some level of expertise and strategy, which LeggitLeads template can provide you.
LegiitLeads takes the bulk of work off your shoulders because it points you directly to the people and brands you're looking for and also shows you how to pitch to them effectively.
4. Reach out to your leads
Now it's time to reach out to your target leads with your email. The goal is to convert them into clients. To get the outcome you desire, you need to pay attention to:
Your message
This includes the problem they have that you want to solve and what solution you can offer them. Touch on their pain points and offer expert solutions.
Avoid beating around the bush and hit the nail on the head. I mean, be direct in your approach.
The benefits
Ecom businesses get pitched a lot so, you want to stand out. Offer them benefit that they will get if they work with you. This can be a good return on investment (ROI) or improved market performance.
Call to action
Include a clear call to action and a means for them to reach you. It works best to include multiple means of contacting you, including phone calls, messages, and emails.
Offer to reach out
Reaching out to your leads gives you an extra opportunity of selling your service to them. As such, ask if they are interested in a call. If they like your offer, they will most likely agree to a call.
5. Call
If your lead is interested in a call, it is a chance to make a better impression than you have made with your email. To make the call go well, you should:
* Have a schedule. Create the time for the call. It works best to ask your leads for their best time to receive a call. When you have the suitable time, schedule your calendar accordingly.
* Prepare adequately for the call. Adequate preparation will foreground your authority in your niche. You can prepare a sales script or set of questions. Be brief and informative. Mention your services’ selling points.
* Make the call as conversational as possible and give room for your client to ask questions. With the information you garner from the conversation, you can guide your pitch effectively.
* Close the deal. You can end your call by offering what you have for your lead. Aside from the benefit of your service, you can offer a discount on the first order. Agree on how the collaboration will go and when to start.
What if it doesn’t go well, you might ask.
Your lead might not need your service at the moment; they may not agree with you on some points, or anything else can go wrong.
In cases like this, you should note their objection and ask clarifying questions on what they would rather prefer. The goal is to know what didn’t work so you can do better next time.
Then try again.
Of course, you will not get all your leads to jump on your offer at the first outreach. However, you can reach out to them again with a better offer. They may need exactly what you offered at a later time. By then you will do better with your experience.
Frequently Asked Questions
How do I get clients for Smma?
To get clients for SMMA, you need to have an established online presence and a strong brand. Get some case studies to make you earn the trust of clients you want to pitch to.
The next step is to get the email addresses of these clients and pitch to them. This is how to get e-commerce businesses for your agency.
Where can I find ECOM clients?
You can find ecom clients in professional groups and social media platforms like LinkedIn, Twitter, Instagram, and Facebook.
You can search the “contact” and “about us” pages of their websites. Some websites have contact information on the page footer.
You can also get SMMA clients within your contact and social network.
Where can I find ecommerce leads?
You can find ecommerce leads in your locality. You can find their email addresses with email finder tools like LegiitLead.
You can also find them on relevant social media groups and forums. Social media platforms have search tools that let you find leads easily.
Some of them are LinkedIn’s ContactOut and Sales Navigator.
How do I target ecommerce on Linkedin?
To target ecommerce on LinkedIn, you need to have an online presence by growing your brand.
Make your profile professional to make the right impression. Post relevant content regularly.
Then target the leads you want to work with and engage with them consistently by commenting on their posts and answering questions.
Get their email addresses and pitch to them.
Final Thoughts - Find Talented Freelancers on Legiit
Following the method discussed so far, you are well on your way to getting started.
But when you get leads to work with you, you want to make sure that they are satisfied so they can keep working with you.
Legiit takes care of this by providing you with trusted and experienced freelancers who can handle every aspect of your deals.
Legit has freelancers across board, including SEO, content writing, copywriting, Ecom, and Email marketing experts.
Outsourcing your deals takes the work of getting things done off your hands and helps you get more done within a short time.
If you want to close more deals, keep your leads traffic growing and be satisfied with your work, you need the competent freelancers that Legiit give you access to.
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