Many business owners have a clear idea of what message they want their brands to pass across to their target audience, but most of them have a faint idea of how to clearly express this through their logos.
This is why entrepreneurs hire the best logo designers to bring their vision alive.
It can be a disaster of colossal magnitude if the logo designer is unable to understand the company’s vision, mission, and goals- and integrate it into the logo design.
Beyond lines and colors, there’s more to a logo.
A logo captures the essence, ideology, and philosophy of a brand.
So if a logo doesn’t command loyalty, class, and a special feeling (like the Gucci and Chanel kind of feeling) in a target audience, such a brand will most likely soon fade away.
Therefore in this article on How To Buy a Company Logo, you will learn about:
- What to prepare before you buy a business logo online
- How to find the right logo designer
- And how to select the best logo design for your brand…
So let’s dive in.
What to Prepare Before You Buy a Business Logo Online
Lack of clear instruction can bring undesired results and unnecessary squabbles. So it’s crucial for you to provide your logo designer with every detail about your brand in order to bring your vision alive.
Some of what you need to provide your designer if you want to buy company logo online include:
Brand Summary
Essentially, this is where you provide the name of your brand, your tagline( if there’s any), and what attributes you want your brand to be associated with.
Next, you should describe the products/services you are offering and their benefits.
Further, you need to explain the specific consumer problem solved by your brand and how your approach differs from your competitors.
Don’t think this is a cumbersome process. You will be surprised at how much of an inspiration it can be for a logo designer.
Define Your Logo Requirement
Here you need to specify the size and colors you’ll like your logo to be rendered.
Be careful not to choose more than two colors. Oftentimes, it’s better to stick to just one color that portrays a strong brand message.
Your logo requirement is not merely about size and colors.
You should state some appealing words and illustrations that you’d like to be associated with the logo design.
You also need to identify the various points where your logo will be used; social media, brochure, business card or billboard.
Provide Industry Logos as a Guide
While many businesses want to always be unique in their designs, it is not advisable to stay aloof. You can learn several lessons from your competitor’s logo and you can integrate the lessons learned into your logo.
Your competitor’s logo provides a basis for evaluating what is acceptable in your industry and what your audience is already familiar with.
Providing sample logos helps the designer visualize your intention.
Identify the Distinguishing Factor for Your Brand Logo
After you have provided a sample industry logo, you need to specify the elements of color, shapes, lines, and fonts that you want to make your logo distinct from others.
This is a significant process because it is an avenue to integrate your brand’s essence. You should be careful of cramping every single detail that your brand represents into the logo’s elements. The elements used in the logo should not be too much to enable clarity of purpose.
How to Find the Right Logo Designer
Logo design requires deep reflection, clear communication and artistic implementation. This means that you need to have the best logo designer working on your project. If your logo designer lacks the creative insight to understand your requirements, you’ll be unhappy with the eventual result. To make your work of finding the right logo designer easy, follow these easy steps:
Look for a Designer with an Appealing Landing Page
Logo designers like to show off their past work. You’ll often find a slideshow of their previous designs on their landing page.
This should give you an idea of their color combination and aesthetic sensibility.
Check If They Have a Track Record of Designing a Logo in Your Industry
It’s easier to realize your vision if you can spot a logo designer that’s familiar with your industry’s logo requirements.
You can determine if a designer is familiar with your logo requirement from the sample logos displayed on their landing page.
For instance, Qamar Amin, the Legiit logo designer proudly displays his work done for heavy weights in the freelance industry on his landing page.
And Art King also boasts of logos done for roofing companies on his page.
Use Designers That Provide Sufficient Information About Their Services
Although most designers prefer to show rather than talk, a professional designer will clearly state what you will get from using their service and what to expect in the delivery.
Logo design requires an extensive level of attention and collaboration between the business owner and the logo designer.
So you have to be sure that the designer is ready to make the required commitment to the realization of the project.
While there are professional designers such as Amed Abraham who provide any agency quality logo design, some designers prefer to focus on designing flat minimalist logos for specific industries.
And others design general logos using diverse elements-which you may not want in your logo if you want an agency-quality logo.
How to Select the Best Logo Design for Your Brand
All is now set. Your order has been delivered and you are to make your choice.
Typically, you should get about three different options from the logo designer.
It’s crucial for you to check all the elements of colors, lines, and font- and screen out any form of “crowding”. Too much element is not good for your logo design. That’s why we have simple but elegant logos for the Mcdonalds and Apple brands.
You need to review the logo’s usability in different formats- both online and in print media.
Is it going to sit well on your website and when used on a large billboard, will it still retain its elegance?
Before making your final decision, you should get a third eye to help you review the suitability of the logo for your brand. A third eye will help you identify what you have missed.
Then you can send a comprehensive review to the designer.
With a minor nudge here and there, your final logo version should come out just as you have envisioned.
Finally, remember to request the designer to send you all source files, formats and renditions of the logo in order to avoid future loss due to low quality.
Final Thoughts
Google is the most searched word on Bing. This contradiction shouldn’t be surprising. Most Google search engine users have unconsciously mixed the Google logo with the notion of a search engine. So it is practically unthinkable for them to think of a search engine outside the Google logo. That is why they search for the Google search engine on Bing search engine.
This is the kind of effect any memorable brand should have on its target audience: one that unifies both the logo and the product/service offered.
Need a memorable logo? Head over to Legiit to get a professional logo designer.
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