When it comes to link-building, there are plenty of ways to do so but only a few attract effective backlinks and boost traffic as much as guest posting. Though tricky, guest blogging is a rewarding link-building technique, sometimes even more so than other link-building techniques, provided you do it right.
So if you are thinking of adopting this tactic, we have some tips and tricks for you. In this article, we will share with you how to find guest blogging opportunities, the ultimate guest blogging strategy, its benefits, and ultimately how to secure backlinks through effective guest blogging.
Potential Of Guest Posting As A Strategy For Link-Building
With the rise of content marketing, guest blogging has emerged as an incredible technique to earn blogging links for digital marketers.
By contributing high-quality, original content as a guest author, you have the opportunity to include links back to your website within the post or author’s bio.
This not only helps drive referral traffic but also has SEO benefits, as blogging links from authoritative, relevant sites boost your website's ranking in search engines.
Things to Consider When Guest Posting:
When guest blogging, keep in mind that low-quality guest posts that seem overly self-promotional or are posted on spammy sites can damage your reputation. So it's important to identify reputable websites that align with your brand and niche.
Once found, focus on building relationships with site owners and editors to contribute valuable content their audiences will appreciate.
Well-written, engaging guest posts that provide unique value have greater potential to earn links and exposure.
Continually producing high-quality content and promoting it can help expand your site's reach and influence in its industry over time through guest posting.
How To Find Guest Blogging Opportunities
Finding the right websites for guest posting link building can be quite a challenge but it's not impossible. Listed below are some excellent ways on how to find guest blogging opportunities
Search for Relevant Niche Sites
Look at the websites you read and respect in your niche and list sites that accept guest posts. You can also visit competitors' websites and see where they have been featured as a contributor.
Similarly, make use of online tools like Ahrefs and SEMrush to find relevant sites with high domain authority and traffic.
Check writers' forums and communities to uncover opportunities. If a niche site features authors similar to yourself and provides value to readers in your target audience, develop a pitch that shows how you can enhance their content offerings.
Identify Authority Sites
Targeting authoritative sites in your industry is a smart tactic for high-quality guest posting. Look for established publications and guest blog seo that have a domain authority of 50 or higher. Use tools like Moz and Alexa to research a site's ranking and traffic numbers.
Also check for social media followings, frequency of new content, and any awards or media mentions.
Look for Sites With Existing Audience In Your Target Keywords
Target websites that already have an established audience interested in your niche keywords and topics. Use tools like SEMrush and Ahrefs to research which sites rank highly for your focus keywords.
Look at their traffic sources and analyze their on-page content. Sites that actively publish content around your keywords show there is existing reader interest. These engaged visitors are more likely to appreciate and share your guest posts if the content provides value.
Benefits Of Guest Posting For Website Owners
Link Blogging on other relevant sites offers several benefits for website owners and bloggers looking to grow their audience and improve their SEO;
- One of the biggest advantages is the opportunity to gain backlinks and increase referral traffic from high-authority domains related to your niche. High-quality backlinks from reliable websites raise the domain authority and search engine rankings of your website.
- Guest posting also exposes your brand to new audiences that may not have been possible otherwise.
- You can also get ************** and interaction from your articles through guest posts.
- Through guest blogging, You can position your website and personal brand as a thought leader in the industry. Contributing your perspective and insider knowledge demonstrates your experience in the field.
Benefits Of Guest Posting For Hosts
The benefits of guest blogging are not bound to website owners just, hosts can also benefit from several advantages;
- One excellent method to benefit your audience is to accept guest posts from professionals in the field of your website. As a result, the credibility of your website is increased through expert viewpoints.
- Guest posting can also develop reader loyalty as your website keeps getting refreshed with new and credible content. Similarly, guest posting also increases your website traffic, by sharing their audience with you. This brings new visitors into your funnel that you may not have accessed otherwise.
- Guest posts increase the authority and search engine optimization of your website by attracting high-quality links, keywords, and content. This fresh content keeps your site active and climbing ranks.
How To Create An Effective Guest Blogging Strategy or Campaign
A well-crafted guest posting strategy has the potential to take your website or your brand to the skies and it all begins with crafting the perfect campaign. Listed below are some tips and tricks on how to create an effective guest posting campaign to connect with new audiences and grow your business.
Define Goals, Topics, And Metrics
Before reaching out to any websites or bloggers, you need to clearly define what you want to achieve with your guest blogging.
Set specific goals like;
- Increasing Site Traffic
- Generating Leads
- Raising Brand Awareness
Identify topics and angles you can contribute that align with your goals and how they will attract hosts’ audiences.
Determine how you will track key metrics like clicks, conversions, and engagement on guest posts. [More on this later]
Defining these elements at the start will help focus your outreach and allow you to continually refine and improve the impact of your campaign over time.
Outreach Process And Tracking Submissions
Research blogs and websites that attract your target audience and also align with your guest post goals, topics, and brand. Draft customized pitches that convey what value you can provide to their readers.
When making initial contact, briefly explain who you are, your expertise, and the concept for an article that would benefit their audience.
Track all outreach within a spreadsheet to stay organized. Follow up politely with non-respondents. Once a host accepts your post, ensure you submit it by the agreed deadline and format.
Continuously track the following data;
- Articles placement
- Engagement levels
- Clicks generated
- Conversions generated
Create a Publishing Schedule
To maximize the impact of your guest posting, you need a strategic publishing schedule;
- Plan when you’ll conduct outreach and allow enough time for hosts to respond and schedule content.
- Draft a content calendar allotting time to create articles that align with marketing initiatives and seasons or events relevant to your industry.
- Organize your submissions across multiple websites per week or month to achieve a steady stream of new, value-added content.
- Avoid publishing similar articles close together or overlapping promotional pieces.
A schedule allows you to scale your efforts, adapt to any content changes requested by hosts, and keep momentum going to meet content and conversion goals through your ongoing guest posting program.
Crafting Guest Posts For Natural Link Building
Best Techniques for Guest Posts
The Robinhood technique involves taking an existing popular post or resource from a high-authority website and creating a new insightful post using that as a base. The Robinhood guest blogging strategy allows you to tap into an already well-ranking post to gain credibility.
With the perspective technique, you offer a unique take or opposing view to an existing post on the topic. In this technique, you simply provide your insights and data points while linking back to the original post.
Through this technique, you can capitalize on the success of a well-liked post and promote your expertise through blogging links at the same time by sharing an alternative viewpoint.
The splintering guest posting strategy involves taking a small portion of a larger, authoritative post and focusing only on that specialized subtopic.
While applying this technique, hyperlink to the original piece as a reference so readers know that you offer specialized knowledge.
Gaining Editor/Author Trust Over Time
The key to guest posting success is building trusted relationships with editors and authors. You can achieve this by;
- Making the post-submission and publishing process easy for them
- Following the guidelines and communicating.
- Delivering well-researched articles tailored specifically for their audience.
- Promoting your posts sincerely without overselling.
With consistently great content and professionalism, you become a reliable contributor they want to work with again.
Natural links get anchored into articles more easily once you’ve built credibility and trust over multiple guest posts.
The more you positively reinforce the relationship, the more value you can provide readers, and the more link-worthy opportunities will organically arise.
Tactfully ask for a Backlink In the Bio Or Post
When you've established trust and value with an editor through high-quality guest blogging, you can tactfully request blogging links.
But before that, focus first on providing the best content and user experience. Once you have mastered guest posting SEO, email the editor the post's success and suggest it's a great opportunity to link your name to your site's bio or relevant text within the article.
Explain this allows readers to easily access more of your expertise on the topic. Avoid aggressive sales pitches and let the editor decide what's best for their site. If they decline, continue to deliver the same quality.
As the relationship builds, editors will eventually consider linking to you in the future after seeing your consistent contributions.
Quantify Your Guest Posting Campaign
Tracking Links, Traffic, And Social Metrics
Tracking data provides valuable information about the performance of your guest posting campaign. You can utilize this data to make informed decisions about the campaign. Here is how you can track key metrics;
- Use link-tracking software to monitor clicks from your author bio or links within posted articles.
- Use Google Analytics to see traffic levels and conversions generated from guest post links.
- Review social metrics like shares, comments, and mentions of your guest articles.
- Track any backlinks obtained through guest posts and keep an eye on rankings to determine whether guest posts increased search visibility.
- Examine this data over time to find patterns and trends that are favorable.
- Analyze which subjects and host websites yield the best results.
By keeping accurate track of your campaign's impact and providing measurable ROI figures, you can concentrate your efforts on the areas where guest posting offers the most marketing value.
Reviewing And Refining Processes
Now that the tracking process is streamlined, regularly review your data and processes to identify opportunities for improvement through the following ways;
- Look for any patterns or correlations in high-performing guest post placements, topics, headlines, or content style.
- Examine which outreach approaches and pitch angles garner the best responses. Review factors that lead to landing guest posts on authority sites versus lower-tier sites.
- Analyze when in your schedules and sequences you see the most engagement.
- Identify any issues with sticking to content calendars or following up in a timely manner. Consider if you need to expand your outreach lists and nurturing tactics to increase placement rates.
- Assess if you have the right tools and resources to efficiently manage the workload.
Refining based on data-driven insights will maximize the impact of future guest posting activities. Continual optimization is key to running an agile, high-converting guest posting program that drives measurable ROI.
Guest posting is a link-building tactic that can be highly rewarding when done strategically. However, it requires a carefully thought-out approach to get started.
The first step is researching high-quality websites in your niche that have engaged audiences for your topics. Then by consistently creating content that truly benefits the host site's readers through techniques like robinhood, perspectives, and splintering you can establish your expertise and earn backlinks.
With the right combination of research, content, relationship building, and analytics, guest posting can significantly boost links and traffic as an integral part of an overall link-building strategy.