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5 Copywriting Tips for Beginners

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You’ve just launched your small business and since you’re running on a budget, you can’t afford the charges of a professional copywriter. Yes, copywriters charge exorbitant rates, and they deserve it. After all, your SEO strategies can only bring visitors to your web pages. It’s the content of the pages that will do the conversion.

That’s why copywriters charge based on the likely results of their writeups, while other writers charge for efforts. One reason why corporate giants will continue to edge out startups is their (corporate giants) ability to hire the best copywriters. So, instead of sitting down and figuring out how to raise funds to hire a copywriter, why don’t you take a copywriting shot?

After all, if you’re smart enough to start a company, you should be smart enough to follow the tips explained below.

1. Start with a research

Whatever your business is, you either render a service or sell a product. So, you definitely have competitors. Find out what users or buyers like about your competitors’ services or products. Also, find out what they don’t like about the products and services. This will give you the necessary openings to punch your competitors silly.

You still don’t get the idea? Weave the promotions of your products/services around what prospects don’t like in your competitors. For instance, if you’re trying to promote a blender, you could go to Amazon and check the customer reviews of competitor products. While promoting your product, you’ll explain how it’s devoid of the common issues with competitor products. You’ll also mention that it has each of the features users love about competitor products.

2. Craft a great headline

When people go online, they often face numerous prompts to view different types of content. This has made an average internet user very picky. That’s why your headline has to be very catchy. Otherwise, it will be passed too many times.

Of course, your product or service solves a particular problem or set of problems. You may include this solution in the content headline or email subject, and people with the problem will be attracted to view it. For example, if you’re introducing frozen waffles, your headline should be along these lines:

• Enjoy your delicious waffles in 2 minutes

• Great Waffles, zero preparations

• Waffles without mixing batter

These headlines will attract people who love waffles but do not have the time to prepare waffles from scratch. Here’s a pro tip. The first set of headlines that pop up in your mind aren’t always the best. Just write them down and keep brainstorming. In fact, you may have to write down up to 15 headlines before you get the one that will tip the scale.

3. Flaunt your knowledge

Educate and inform readers on what they need to know about your line of business. For instance, a good roofing company will explain the common types of roofs, the pros and cons of each, and their costs. Try and explain deeper than what you find on the websites of your competitors. Give them a reason to trust you. Readers will see you as an authority in the field. Consequently, your credibility will soar, and the sales figure will follow. This is a strategy to catch your prospects at their ZMOT (Zero Moment of Truth).

When your prospects are impressed with your depth of knowledge about the industry in which you play, they are likely to contact you for more information, thereby becoming your leads. And that takes them a step closer to conversion.

At the same time, cut down on technical jargon. When your sales pitch is filled with too many technical terms, your readability score will be very low, and the content will be boring. Hence, ensure you simplify all technical terms. Remember, Bill Gates once said if you can’t simplify some terms or phrases, it means you don’t really understand them.

4. Sprinkle your call-to-action prompts all over

It is no longer enough to place your call-to-action prompt only at the bottom of your write-up. Not every reader will get to the end. So, the new trend is to place your calls to action somewhere in every two paragraphs. That way, readers can take the desired action at the very first urge. Sometimes, some readers may decide to click the provided link in the middle of the content but change their minds before they get to the end. Those are lost leads. To reduce the occurrence of such cases, place a clear call to action in several spots all over the written piece.

5. Add a sense of urgency

Some people procrastinate naturally. They tend to postpone things for just no reason. And they hardly revisit whatever they postpone. Such readers could defer taking action till further notice, and they may never take the action. This is why you need to tie certain benefits to taking actions promptly The kind of offer to put out there depends on your line of business and the action you want prospects to take. For instance, you could offer temporary discounts to the first 50 people to fill out your online form.

Conclusion

With these 5 copywriting tips for business owners, you should be able to generate a considerable number of leads and eventually convert a good percentage of them. Gradually, you will get better at copywriting. With time, your business should be able to yield enough profit to be able to hire a professional copywriter.

About the Author

Diposhenny

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Whether you need manually-written sales copy, articles, blog posts, or web content for your website, you can reach out to me. You have businesses to manage and important decisions to take, and most times, you’re swamped with numerous business activities and you have little to time to write your web content. Of course, you don’t have to write your content yourself. Why not outsource it to me and save some time for other important business activities?

You definitely want to keep your audience engaged and you want them to keep checking back. That’s exactly why you should hire an experienced writer like me. Before I develop content for all your web pages, I’ll check out the content on the web pages of your leading competitors. This will not only give me deep insights into the industry standards, but it will also give me an idea of what your customers and prospects will appreciate most in your products or services.

Why You Should Hire Me
• Native English speaker
• Quick turnaround time. You get your articles, blog posts, or web content within 24 – 72 hours.
• Zero plagiarism – I run the articles through Copyscape
• Zero error – I run my write-ups through Grammarly
• My content and articles are human-generated. I don’t depend on AI.
• Affordable rates – My charges are competitive.
• Experience. Even though I am pretty new on Legiit, I have been writing for over 4 years. And it will reflect in my services.

What Are My Niches?
• Pets (cats and dogs)
• Motivations & Self Improvement
• Travels
• Relationships
• Sales copy (copywriting)
• Social media posts
• Web content for several industries like roofing, HVAC, construction, tattoos & body piercing, healthcare, electrician, and many more

Here’s a sample of my web content (for a Texas-based electrician)

Contractor for Electrical Services
Virtually all the appliances that make your home livable and homely are powered by electricity. Your TV set, oven, HVAC, dishwasher, washing machine, computer, smartphone, and electric kettle depend on electricity. In fact, you can say electricity has become one of the basic human necessities. That’s why your electrical system should work perfectly all the time.
Unfortunately, electricity is a dangerous field and it’s never advisable to try your DIY skills on electricity if you’re not an expert. A little mistake could lead to a fire. So, whenever you have any issue with your electrical systems, it is always a smart idea to call an expert like us.

What are our services?
• Wiring
• Inspection of electrical systems
• Fixing of all kinds of electrical faults
• Upgrade of electrical panels, switches, and circuit breakers
• Installation of meters and other electrical fittings

Why you should choose us as your Texas electrician
We are licensed: As you may already know, it is a crime to hire an unlicensed electrician in Texas. And the service provider is as guilty as the service buyer. You don’t want to be found wanting. That’s why we are glad to inform you that we are fully licensed and insured to operate in Tyler, Dallas, Round Rock, Braunfels, Austin, and other cities in Texas.

We are always available 24/7: Our technicians are always available and accessible to you 24 hours a day, 7 days, a week, and 365 days a year. So, if any of your electrical fittings packs up at 1 am, you can call us right away, and we will hit the road immediately. That means if you have an electrical fault in your house in the night, you don’t have to wait till the morning to get it fixed. Furthermore, we don’t go on holidays. While you are on holidays, our men are on stand by to prevent electrical problems from spoiling your holiday fun. This is why we are your go-to Texas electrician.

You can bank on our experience: We have bee serving the residents of Texas for several years. It is needless to remind you that experience always goes hand-in-hand with expertise. The more the experience, the higher the the level of expertise.

We use the best equipment: As your Texas electricians, we understand that experience and expertise without the right tools are not enough to give top-notch electrical services. That’s why we spare no expense on the most sophisticated and technology-driven tools.

Great turnaround time: For our electrical contractors, speed of service is one of the most important key performance indices. So, we won’t only fix the electrical problems in your house, but we will also fix it as quickly as humanly possible. The timing starts from the moment we assign your job to a set of electricians.

We offer warranty: Due to the level of confidence we have in our services, we offer warranty for every job. We usually tell our customers that if we have to do the same job twice, we will foot the bill the second time. And we have never had to foot the bill because we have never had to do the same job twice.

Honesty: It took us several years to build our brand name and reputation, and we will never do anything to soil the name. So, we have no choice but to be honest with our customers. We don’t cut corners or engage in sharp practices. We won’t make you buy what you don’t need. In fact, we offer the most economical solutions to customers.

Do you need an electrician for wiring, electrical installations, inspection of electrical system, or any other electrical services? Don’t hesitate to call us right away.
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You can also view a sample of my blog post by clicking the link below.

https://legiit.com/blog/create-better-content

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