How To Build A Landing Page In WordPress?


Now, many of you reading this may already have a pretty good understanding of what a landing page is and why you need it. However, for those who don’t know, a landing page is specifically designed to capture people’s or visitors’ attention.

The objective is to convert visitors by getting them to buy a course, downloading a free eBook, or leaving their email address. Regardless, they are designed and meant to target a specific audience.

Landing pages double as squeeze pages, as they can be used to redirect traffic to other parts of the website. The good thing about a landing page is that you can have many if you want, and each can target a specific industry sub-segment. Many experts recommend having multiple landing pages because you can get more leads that way.

An excellent example of using a landing page is to redirect traffic from the landing page to a product landing page. Traffic to your landing page can come in through email marketing or advertising.

You can also have a unique landing page for every product you sell or every service you offer. Alternatively, you can have variations of an already proven landing page template for each product or service.

Basics of Custom Landing Page Design

It is worth starting by highlighting that there are no basic or written rules as to what your landing page should look like or what it should have. However, after split testing several dozen landing pages, we have come to expect that there are a few similarities between successful landing pages.

So, your landing page should have the following four features based on our experience:

Specificity – Landing pages need to be specific about your offering or selling. Know what is in it for you. Take, for instance, if you are offering a free eBook; when the user signs up for it on the landing page, what do you get out of it? In fact, a WordPress site should be geared towards your goal.

Benefits – It must be said that even the slickest of marketing lingo isn’t going to get your target’s attention. The conversation will be thin if you cannot explain the benefits to them clearly. So, we need to be clear about how the user benefits.

Urgency – The lading page should create a sense of urgency. Explain why the user should take advantage of your offer now and not wait till later.

Conversion – Once you have grabbed the visitor’s attention, you must convince them of the offer. In other words, the conversion should be as simple and fast as possible.

Understand Your Needs

We often tell people that they should first start by asking themselves what they need the WordPress website to do for them. Think about how you want the landing page to benefit your business

For instance, if you are thinking about generating leads for your online furniture store, what type of information do you need from prospects to effectively communicate your offers to them.

You might need to know a prospect’s:

  • Full name
  • The last time they purchased furniture
  • Where do they buy furniture?
  • How did they find out about your brand?
  • Where are they located?
  • What type of furniture do they buy most regularly?

So, the next step is figuring out how you will get the above information via your landing page. The best way to do it would be to offer something of value to the prospect in return for this information.

You can offer them quite a few things here:

  • A discount on their next purchase
  • A newsletter that helps them beautifully furnish their home
  • An eBook on buying furniture

Once you have figured out this information, the next step is to build stunning landing pages that tick all the right boxes. If you are using WordPress, fortunately, quite a few tools can help you build a landing page.

Choose a Landing Page Building Plugin

Assuming you are using WordPress, the easiest way to build a landing page is to use a page builder. Fortunately, there are quite a few from which to choose. Which one you end up choosing depends on what you want to achieve.

We’ve listed some of the most popular WordPress page builder plugins below. Not only will these help you build landing pages via their drag-and-drop interface, but an entire website too.


Elementor is one of the most popular WordPress page builders today. The plugin has over 50,000,000 active installations and offers a free tier as well as a paid one. The plugin provides a laundry list of easy-to-use functions that businesses and individuals can use to start building their landing pages.

The beauty of Elementor is that it is an all-in-one solution, enabling you to control every aspect of the website and scales well. This means you can use it to create everything from individual blog posts and pages to entire sites.

The drag-and-drop builder’s interface means that you don’t need to have any technical skills. Most people build their first landing page within an hour.

However, having a bit of creativity certainly goes a long way. That being said, you can always choose one of Elementor’s several dozen website templates, which can be easily modified to suit your needs.

Beaver Builder

Beaver Builder has been around for a while and has evolved over time. Today, it offers everything from the ability to create individual landing pages to full site designs.

Like Elementor, Beaver Builder has a bevy of fully customizable templates, allowing you to position text and images anywhere on the page by dragging and dropping. The builder is also compatible with the platform's other plugins and themes. So, this means you can plug in the functionality you need, like streaming video, a stat counter, contact form, Mail Chimp, etc.

Thrive, Architect

Now, this is another visually driven WordPress page builder that comes with over 320 landing page templates. The company continues to add new templates every few months. In some cases, depending on your industry, they may not even need to be heavily customized.

Speaking of customizing templates, similar to Elementor, Thrive Architect sports a drag and drop interface and pre-built conversion elements to capture people’s data. If anything, it helps to streamline and streamline the landing page creation process, even for newbie users.

The thing that separates Thrive Architect from the rest is that it was created with businesses in mind. You can create as many landing pages for a website as needed.


It is an advanced visual builder that promises to make creating WordPress websites quicker and easier. The plug-in comes with various elements that can be used to optimize landing pages for the best conversions.

The what you see is what you get” (WYSIWYG) editor helps you build sites in real-time. You can also walk through the entire design history to undo mistakes and, if needed, recover any previous templates.

Other perks of using Divi include over 800 pre-made designs, over 40 website elements, and over 100 full website design packs. Now you have everything needed to create a killer landing page.


SeedProd makes it immensely simple and quick to create landing pages for WordPress. It is often considered one of the best plugins for creating landing pages because similar to the plug-ins above, it does not require any coding, and the resulting page is optimized for speed, making it SEO friendly.

After installing SeedProd, you’ll need to activate the plugin. The plug-in walks you through the process one step at a time. There is also a free version available from

Once activated, regardless of your version, you’ll be asked to enter a license key. After which, you can head on over to SeedProd, and then Pages, click on “Add New Landing Page.”

The best thing about SeedProd is that it has several dozen beautiful landing page designs that are neatly organized into various campaign categories. All users need to do is choose a template they want to use. Then enter the page's title, select a URL, a catchy title, and add their target keywords to the URL.

This will then load the SeedProd page-building interface. Building and editing are easy via the drag and drop builder, complete with a live preview and a toolbar on the left.

The other good thing about SeedProod is that it is also compatible with WooCommerce. This means you can create product-specific landing pages, promotional pages, and pages for sales events.

WooCommerce blocks will include a checkout feature, cart button, product grid, and more. This allows for the creation of stunning marketing campaigns which do not limit you to the WooCommerce theme.

SeedProd can also help connect the page to third-party tools for lead generation, like sign-up forms. You can use plugins like MailChimp, and Constant Contact. All you need is to connect and then choose your email service provider.

SeedProd also works with Zapier, which is a bridge between it and over 3000 apps. So, the sky is the limit of what you can achieve using SeedProd.

Creating A WordPress Landing Page With A Theme

In addition, to use page-builder plugins for WordPress, the other often less expensive alternative is to use WordPress themes. The great thing about using a theme is that it does not need to be heavily customized if you choose the right one for your niche. The other benefit is a less bloated page that loads fast without any coding knowledge. 

Zerif Pro

Zerif Pro is the “premium” version of the highly popular lite version, which is a single-page website theme. The good thing about Zerif is that it makes creating and customizing a page easy, with a drag-and-drop interface. Based on the Site Origin page builder, web admins can customize fonts, colors, sliders, and other page sections.

The added benefit of Zerif Pro is that it is lightweight because a lot of the bloat does not exist in the original theme. This means that your landing pages load faster, and you stand a better chance of ranking.

Total WordPress

The Total WordPress Theme comes packed with over 40 demos of excellent quality. It is one of the best themes for building landing pages.

The theme comes with 500 live theme customization options, allowing you to customize everything from page width to fonts, colors, etc., via a drag and drop interface.

Speaking of dropping elements, there are 100 elements, along with post types and testimonial sections. The header can also be customized in addition to the footer and other parts of the page. Perhaps the best thing is that customization is quick and easy, which means anyone can do it.

Freelancer WordPress Theme

It is a pretty flexible single-page WordPress theme that’s meant to be used by freelance designers, photographers, developers, and other types of creative people. The theme includes a modular layout, which makes adding sections very easy. It is also easy to display information like your previous work, contact information, etc. 

If you are a freelancer and need to build a landing page for each of your services, then this is the theme to use. However, the theme does have some bloat associated with it, which means it will require further optimization and is ideally used with a CDN.

The SimpleShift WordPress Theme

Now, this is a singular page WordPress theme with a clean, business layout, which makes it the perfect starting point for building a landing page or a single-page website.

However, don’t let the clean interface fool you because SimpleShift has features that showcase callouts, icon boxes, and testimonials. Furthermore, it is straightforward to customize the theme to your liking, despite not having a drag-and-drop interface like the others listed here.

WP Singular WordPress Theme

It is a highly intuitive single-page WordPress theme with a simple page-building tool. Users can also take advantage of the Ajax portfolio section, widgets, and Google fonts.

It is an excellent theme for anyone who wants to build landing pages for a single product or service. However, in our experience, using it does take some getting used to. That said, once you do, it turns out to be a pretty powerful landing page-building tool that does not break the bank.

How To Create Your Landing Page With a WordPress Theme?

Creating or building a landing page using a WordPress theme will follow the same steps. However, in this instance, we’ll use Zerif Lite as an example since it is a theme that most people reading this will want to choose.

The steps below assume you’ve already installed and activated the theme.

Setup A New Page – Most single-page WordPress themes will have a home page template. This makes it easy to start. All you need is to click on pages, then go to ‘add new page.’ Then give the page a name and choose a page template from the “attributes” section over on the sidebar. Then publish the page.

Set your front page – Once the home page has been published, you can set it as the front page so that it will be shown to visitors that visit your URL. To do this, head to settings, click reading, select the page you created under the ‘Front Page Display’ box and choose “static Page.” Then save changes.

Customizing the page – At this point, you can start customizing your landing page. If you are using Zerif Lite, there are various options located under the Customizer. Head on over to the “Frontpage Sections” (appearance > customize). Then you click on the pencil icon to edit the page. When you’re done editing, your landing page is ready to receive visitors.

Note: it is worth keeping in mind that not all land page themes for WordPress come with a customizer for the front page. Some themes also use custom post types in the WordPress dashboard. Some themes have a drag-and-drop interface for the home template, while others include builders.

Building a Landing Page: Checklist

Building a landing page that helps achieve your business goals go beyond just design. Below are a few things you will want to ensure are also on your radar when setting up a new landing page.


One of the ways that people will find your landing page is if it appears in search results. This will require doing SEO. However, a big part of SEO is knowing what keywords to target and how to target them. This will require both an on-page and off-page approach. That’s why it is essential to build your landing page with SEO in mind.

Site Speed

The other important aspect of building a landing page is its speed. This also ties into SEO. A website with little to no bloat will load faster, which means users have a better experience.

Search engines like Google have now started rewarding websites that provide a good or excellent user experience with higher rankings. Depending on the theme or website builder you use, there are a few ways to improve website speed, such as:

  • Optimizing images
  • Using optimized video hosted on a third-party platform like YouTube
  • Eliminating the use of sliders and javascript animations
  • Code optimization

Landing Page Copy

Even though the layout of your landing page is meant to make that “great first impression,” building trust is left to your landing page copy.

Your landing page copy needs to achieve two things:

  • It needs to be SEO optimized or keyword optimized
  • It needs to deliver your message and urge users to take the desired action

Depending on the business and your offer, it might be worth testing various versions of your landing page copy to find what works and zero in on that.

Your Offer

If you are collecting email addresses or maybe selling something, think about why a prospect will take the desired action. Why would, for instance, a visitor give you their name and email address?

Your landing page needs to make an attractive offer that gets people to take the action you want. So, think of your offer when designing the layout of your landing page.

Your Target Audience

Whom you are targeting matters. Their gender, location, and age are all things you need to consider when designing your landing page.

The better you understand your target audience, the more successful your landing page design will be. That said, some business owners may find that having a different version of the landing page for each type of user delivers the best results.

How To Build a Landing Page in WordPress: Frequently Asked Questions

Is WordPress good for landing pages?

WordPress is the most popular content management system in existence. One of the reasons for its popularity is that it is highly customizable, and managing content is straightforward. That’s why it is one of the best platforms for building websites and landing pages.

How do I make a certain page the landing page in WordPress?

To do this, head to settings, click reading, select the page you created under the ‘Front Page Display’ box and choose “static Page.” Then save changes. 

Is WordPress landing page free?

Some landing page templates are free; others you will need to pay for. Usually, the free or lite versions, as they are called, have fewer features.

How do I create a landing page in WordPress without plugins?

You can use a customizable landing page theme. This will not require you to use a website builder plugin.

Final Thoughts

Building an effective landing page requires more than choosing the right website builder or WordPress theme. Often landing pages will need to be split tested, which is where using a builder can help by speeding up the process and getting creative juices flowing.

It is imperative to choose a WordPress theme or website builder plugin that helps you expand the website as required. In other words not only help you meet current needs but also future ones.

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I've been writing for over 13 years, and a lot of my experience centers around w...

I've been writing for over 13 years, and a lot of my experience centers around writing content for landing pages, Google Ads, and Facebook ads. That said, since I also have over 7 years of SEO experience, I know my way around writing optimized content.

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