Writing great content on your website or publishing share-worthy content like infographics, videos, tutorials, and more can only do so much for your website's traffic, authority, and search engine rankings.
There's always an invisible cap on how much even the best of content can achieve without the support of backlinks.
As one of the top five search engine ranking factors, you cannot ignore the power of backlinks. Creating a robust and authoritative backlink profile takes a long time and is also an ongoing uphill task in itself.
And this is why you need the support of the best link building software to supercharge your link building efforts.
Link building tools have become a natural go-to for marketers to maneuver through the complex process of link-building and glide through the SEO realm with confidence gained through insights, metrics, and data these link search tools offer.
The market is filled with tons of SEO link-building tools, and it's natural to get confused when looking for the best link building software without proper guidance. This is why we will discuss some of the best link-building tools in this article to help you kick-start your link-building journey in the right direction and accelerate your SEO efforts.
What Is The Best Link Building Approach?
Unfortunately, the answer to this is a subjective one, as there's no single 'best' link-building approach you can follow to get results every single time. If only it were that easy!
The link-building approach you follow depends on the website, niche, industry, competition, and overall business situation and goals.
The good thing is several guiding principles can help you craft positive and result-oriented link-building strategies.
Quality Comes First
Make sure the backlinks you acquire are coming from high-quality, reputed, and relevant sources from within or related to your industry/niche. Don't go mindlessly acquiring tons of backlinks, overlooking and compromising the quality of the links in the process.
Focusing on quantity over quality will eventually land you in more trouble with search engines than you can imagine. The thumb rule in link building is always - Quality over quantity!
Build Links Organically
Focus on creating meaningful content for your audience, something that will resonate with them and address their pain points. Collaborate with other fellow marketers, business owners, and community leaders to gain backlinks from their online properties organically.
Your natural approach should revolve around creating great content, emphasizing genuine link integration into valuable content and topical relevance, and acquiring links from high-authority websites.
When you focus on building genuine connections and bridging the gap with your target audience through great, meaningful content, high-quality links will follow.
Backlink Profile's Diversification
Don't hatch all your eggs in one basket is a saying that stands true in the context of link building as well.
One of the important elements of your link-building approach should be to diversify your backlink profile by getting links from various sources. This includes backlinks from –
- Guest Posting
- Broken Link Building
- Industry Collaborations
- Public Relations
- Outreach Programs
In conclusion, your link-building approach should be more focused on genuine efforts to offer your target audience useful, relevant, and meaningful content than just trying to get links for the sake of achieving higher rankings.
What Is Link Building Software?
The link builder software consists of a vast array of tools to help you with every aspect of building links organically, boosting your link-building campaign's effectiveness tremendously.
Doing all the things a linking tool does on your behalf manually can take ages, and you will still fall short of achieving half the results an SEO link-building software can materialize in a fraction of the time.
Some of the best SEO link-building tools can help you with –
Prospecting
Identify and shortlist websites with potential link-building opportunities.
It can also help you with scraping the email addresses of website owners/marketers/webmasters you should contact for these websites, making outreach and link prospecting seamless.
Competitor Analysis
Help you scan, review, and back-engineer the backlink profile of your competitors. It will help you gain instrumental insights into link-building strategies used by your competitors and provide you with all the data you need to replicate them.
Outreach
The link builder tool will also help you devise and manage your email outreach campaigns while assisting you with personalizing communication.
Some of the best link-building software also have outreach/communication templates to help you write impressive, persuasive, and effective outreach emails.
Link Tracking
Just acquiring and building links isn't enough; you need to monitor and track your backlink profile periodically and analyze its performance.
It helps you make any tweaks as and when needed and also ensures you're aware of what's working and what isn't in your link-building strategy.
What Are 16 Link Building Software Solutions for 2024?
Given the importance of link building and how every website owner or digital marketer is trying hard to get their hands on backlinks, it doesn't come as a surprise that the market is flooded with link search tools and link-building platforms.
However, the oversaturated market of SEO link tools, with each of them claiming to be the best SEO link-building software, can put you in a dilemma.
This is why we have carefully curated a list of 16 of the best link-building software solutions to help you get started and pick and choose as per your SEO strategy, goals, and objectives.
Comprehensive Link Building Tools
Ahrefs
It's undoubtedly one of the most comprehensive link-building software that helps you identify link-building opportunities.
It helps check web pages on your competitors' websites that attract the most traffic, know about websites that are linking to competitors but not you, and more.
It practically has all the features you can ask for to run and manage your SEO and link-building campaigns.
Semrush
Semrush has also been voted as one of the best link-building software in the market today and for all the right reasons.
In many respects, it's similar to Ahrefs but comes with many unique features that set it apart. Some of its useful features include backlink analytics, backlink audit, and link-building tools to help find link-building opportunities.
GMSD Dashboard
It is one of the best link-building software money can buy out there. It is a refined and cohesive version of all the SEO link tools that have been dominating the market for a while, which makes it a must-have tool for all marketers today.
From tracking keywords, traffic, and page speed to offering backlink data, identifying link-building opportunities, on-page optimization, and more, GMSD Dashboard is an all-in-one powerful SEO suite you can rely on to "Get More Stuff Done."
Majestic
It is a backlink-focused link-building software that offers instrumental backlink metrics like trust flow, topical trust flow, citation flow, and more. It helps you identify and build backlinks strategically and holistically, empowering your link-building strategy.
Prospector Tools
Buzzstream
It is a powerful link-building software focused on outreach.
From email templates to managing outreach programs and from sourcing data from the web, such as DA, follower count, historical backlink data, and more, Buzzstream helps streamline your outreach program.
Pitchbox
Pitchbox is similar to Buzzstream but is more powerful in many ways. Marketers particularly use it to manage large-scale campaigns, source email addresses, and automate outreach programs.
For marketing campaigns focused on guest posting, Skyscraper 2.0, and more, Pitchbox has all it needs to implement a smart, effective, and successful link-building campaign.
Linkody
Linkody is more focused on tracking and monitoring your backlinks and link-building campaigns.
It offers useful metrics and insights, such as Page Authority, DA, Spam Score, Link Anchor Text, and more. This allows you to tweak your campaigns to enhance ROI and boost SERPs gradually.
Outreach Tools
Hunter
When it comes to automating the process of scraping the email addresses of contacts for link-building opportunities, Hunter is the best link-building software you can rely on.
You can scrap and create a list of contacts for various websites in your target niche and export the CSV file for use with other link-building tools. It's a flexible, feature-rich, and user-friendly link tool trusted by many marketers.
Mailshake
Automate, manage and personalize large-scale email campaigns with ease through Mailshake. It helps automate your link-building campaigns to a great extent, saving you time and effort.
There are also customizable templates available for use in Mailshake for PR pitches, Content Promotion, Link Requests, Broken Link Building, Guest Posting, and more.
Gmass
One of the best link-building software you can use for outreach is Gmass. It seamlessly integrates with Google Sheets, offers complete personalization, the ability to schedule email campaigns, categorize Gmail lists, provides campaign analytics, etc.
While Gmass is not a link-building software by itself, it can help you with its outreach element that's crucial to the success of any link-building campaign.
Link Tracking Tools
Monitor Backlinks
As the name suggests, it is a link-builder tool that tracks and monitors your and your competitors' backlinks. You can see who's linking to you and your competitors, and it even lets you know if a site with your backlink removes it.
With Monitor Backlinks, you can also track keywords that are ranking, ensuring you're always one step ahead in the link-building and SEO game.
Rank Tracker
This is one of the must-have SEO link-building tools for marketers and website owners because of the plethora of features it offers at cost-effective prices.
From backlink checker to backlink monitor and from SERP checker to Website Audit, Rank Tracker, Keyword Finder, and more, this link tool is a comprehensive and accurate tool trusted by the marketing fraternity for years.
SEO Spyglass
SEO Spyglass is one of the smartest link-building software you can consider having in your tool kit. This is because it has backlink-focused features such as link prospect, backlink history, backlink analysis, and toxic backlink removal.
It also has a dedicated tool for backlink profile analysis. Such features, combined with other unique SEO features, make it an SEO powerhouse tool you can't ignore.
Additional Tools
Link Checker
It is a simple tool integrated into Google Search Console that lets you identify toxic or low-quality backlinks and disavow them.
Check My Links
This is one of the best free link-building software you can use to identify link-building opportunities. This tool is a popular extension of the Chrome browser and can be used to find broken links on websites.
All you need to do is find broken links on websites in your industry and ask the website owner to replace them with a backlink to any similar page on your website.
Finding broken links is challenging manually, and this tool comes in handy to get the tough job done at the click of a button.
HARO
HARO is one of the most used link-building platforms to build powerful backlinks. It connects journalists with experts in various niches, helping you get powerful backlinks from websites with high Domain Authority and traffic.
While it's not possible to get tons of links through HARO, earning a couple of high-quality backlinks periodically is better than thousands of low-quality spammy backlinks.
What Kind of Link Building Strategy Is Best for SEO?
Like with all things marketing, the one-size-fits-all approach doesn't work with link building as well. It primarily depends on your industry, business objectives, specific goals, and resources.
However, regardless of the approach or strategy you follow, it should hinge on value, relevance, and authenticity for maximum impact.
Here is the list of link-building strategies you can follow to boost your SERPs and authority –
- Publish & Share Link-Worthy Content
- Guest Blogging
- Create & Distribute Infographics
- Conduct Targeted Outreach
- Broken Link Building
- Ask for links to your Unlinked Brand Mentions
- Analyze Competitor's backlinks to craft effective link-building strategies and link prospecting.
- Build meaningful connections with fellow bloggers, website owners, influencers, and webmasters.
- Stay active on social media platforms.
- Establish content pillars on your website.
The link-building realm continues to evolve, as do the search engines, and so the strategies that worked earlier don't work today, and what works today might not be relevant in the future.
As link building is a stated ranking factor by Google, website owners and marketers need to keep a watch on market trends, develop and refine link-building strategies, keep a close eye on competitors' backlink strategies, and monitor their link-building campaigns to stay ahead of the competition.
Thanks to link-building tools, crafting and implementing link-building strategies isn't as laborious or challenging as it used to be. It not only automates and streamlines the link-building processes but provides insights into metrics, market competition, and live link-building campaigns to help achieve higher ROI, practically making it fail-safe to a great extent.
Final Takeaway
Finding the best link building software in a market flooded with link tools can be confusing, especially when many of these tools come at a substantial subscription fee.
Trial and error for months with ineffective tools can be expensive. Moreover, ineffective link-building strategies and campaigns can leak revenue off your business, which you certainly don't want.
This is why we have curated the list of some of the best link building software in the market today, helping you accelerate the progress of your link-building campaigns. You don't need all the tools listed here to supercharge your link-building efforts.
Choose the ones that align with your SEO goals and industry, and use them strategically while focusing on quality, relevance, and authority to outperform your competitors.
Remember that all that even the best link-building software provides is the means. Eventually, it will be your keen eye for detail, understanding of your target market, innovative strategy, and creative approach that will decide the fate of your SEO efforts.
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