Crafting a Winning Backlink Building Strategy: Boosting Your Website's Visibility and Authority.
It’s a known fact that boosting your website visibility to increase the number of visitors and ranking, would demand good search engine optimization or a good backlink strategy. Plus, the higher your website ranks in SERPs, the more visitors your site gets to increase your customers and revenue.
But how do you get links to boost your website visibility and authority?
Undoubtedly, you should agree that utilizing SEO best backlinking strategy is one step toward achieving this goal. Knowing this is a winning backlink building strategy, you want to sit tight to discover these strategies as I walk you through them.
That said, let’s get a few things right.
What’s Link Building?
Link building popularly known as backlinks is the process of getting niche relevant websites linked to your site to boost your website visibility and authority.
In this era of backlink building strategy, the more quality backlinks you acquire, the more Google sees you as a beautiful damsel to camp with while also putting you in the eyes of everyone. Usually, you’ll be at the top until the algorithm sees another. You may also want to know why this is so important to your site.
Why is link building so Important to your site today?
Backlinks give your website a boost of trust. When Google and any other search engine see your site on other sites, it perceive it as a trusted source. This approach helps you build authority backlink in your niche or industry.
The reality is the singular ranking factor for any website is high quality backlinks building strategy. So there’s a need to build niche relevant backlinks to your site if you want to dominate and become an authority in your industry.
Now, let’s look at how to get links that’ll put you at the top and also help you gain good domain authority. The following are the most utilized backlink SEO strategies for building juicy links for any website today.
How to build backlinks for SEO
Building backlinks for SEO is not just about acquiring links but quality. With 20 - 30 quality links, your site can rank better in search engines than others with 100s of low quality links. Acquiring 20 quality links can take a while if you’re just starting as an SEO strategist. While do-follow links is recommended, no-follow links can also help too. The bad news is Google frowns at PBN and blog commenting which are black hat SEO strategies for link building. Don’t fret yet, there's good news. The following are white hat SEO which are a good backlink strategy that Google loves.
Keyword Research
As basic as keyword research, Google places its ranking factor in KEYWORDS. What you’ll do here is that you do keyword research on your competitors. Know exactly what keywords they’re ranking for. Know what people are searching for so you can write content around that topic. When you do this, Google will put your site first, and people will reach out for a link. This works like magic. It doesn’t matter if your website is new or the content was published new.
A free tool you can use for this is the Google Keyword Planner. Since search engines place relevance on keywords, starting your backlink building strategy with Keyword research will put you steps ahead of your competitors. When you start building your links, you can look for broken links in other people's websites to help them.
The Broken Link Building Approach
The broken link building approach is one of the best backlinking strategies as it allows you to offer help to site owners. So with the broken link building SEO strategy, you’ll look out for websites with broken links and send them an email. Don’t worry we will discuss this method in the next method of link building.
To do this effectively, your content must be top-notch and must provide good value as a replacement for the broken links. Of course, these links are outbound links that you can find with various free tools like Ahref backlink checker. With this backlink SEO strategy, you can acquire a lot of high quality backlinks in a short time. No doubt, this method also helps to solve webmaster issues for site owners.
Email Campaigns & Outreach
Apart from pitching for links replacement for a broken link on a site. You can also do an email campaign for a high domain authority website to provide guest posting. This is how to get links that truly place you high on search engine result pages SERPs.
The way this works is that you create a compelling email pitch highlighting the issues you find on their site. If you like anything on their site, highlight and place your focus on why you would want to be linked to such articles. The message should be short enough to capture your reader. When done right, can open a lot of opportunities to build and distribute free tools.
Build and Distribute Free Tools
Another backlink SEO strategy is to build and distribute free tools that help newbies and experts get things done faster. This can be template generators (e.g. DMCA template, Privacy Policy, Terms & Conditions) or even calculators. You can start this approach by doing keyword research to know what people are searching for. Followed by a thorough check for the keyword that receives the most backlinks that can help you gain authority faster.
Before you use this approach, ensure to do your due diligence to create an industry eruption tool that even the expert will want to link to. This a winning link building strategy I have seen a YouTuber utilize and has paid off immensely. If you have a team and more time regularly updating your content can also help you build links.
Regularly Update Your Content
If you regularly update your website content with fresh data and ideas, you can rest assured of getting new backlink requests. Such updates can help identify the number of links and anchor text for the article. This will allow you to reach out to the right site owner you may have previously linked to for reshare.
This method of how to make backlinks works for all niches and industries even though some are ever changing. Remarkably, it also helps to remain relevant in your industry as it allows you to build relationships with site owners. Even as you build this relationship with other site owners, it’s good to expand your reach to journalists and experts as they regularly have more jobs at their table.
Collaborate with industry Experts & Journalists
A popular strategy for link building is collaboration with industry experts and journalists. Some sites connect journalists to bloggers and site owners. You can register on some of these sites (like Help a Reporter Out) as a source to connect with them. Usually, how this works is that a journalist would request a contribution to a topic or an article.
If you desire to get a link from popular websites like Forbes and others you can rest assured of meeting a journalist who would be glad to help you get that. Industry experts can also help you with a good backlink strategy since they’ve been in the field for a while. They know the best backlinking strategy for each niche and following their guides would pay off ultimately. Undoubtedly, those who have become an authority can decide to be a go-to source for that niche.
Guest Posting
This method of how to make backlinks is intertwined with every other backlink strategy for SEO. For instance, if you want a link from a site, they can decide on a trending topic. They ask you to write it and submit it, their editor will go through it to ensure it aligns with their voice. When they publish it and link to you, you have won a link.
In the same way, you can also provide guest posts to other website owners and ask for a link. This also works for sponsor posts and the rest. Additionally, regularly checking for mentions can also help win search algorithms.
Regularly check for mentions in other publishers' articles
Many article writers mention authority in a niche when they find your content valuable. When such happens, it simply means you have won a jackpot because it is an opportunity to get a link from such websites by reaching out to them and also build a relationship for more. There are tools you can use to check for mentions in other people's articles. Tools like Semrush can do that effectively for you.
Additionally, high authority profiles in every niche are happy to provide a link if you mention them and your website gets visitors more often. It is also worth noting that mentions are a good backlink strategy for SEO. If you are great with designs, using images and infographics could be your best backlinking strategy for SEO.
Use Images and infographics
If you desire to build quality backlinks fast, creating unique images and infographics can help you get this done faster. From experience, infographics and charts attract backlinks faster than articles. Bloggers and site owners are always on the lookout for data outlining current trends.
Using images as strategies for linking buildings comes with a lot of benefits as there are only a few websites that focus on images. Pexels and a few others. These websites get millions of mentions and links from sites that use their images. If you are looking to build quality links faster, trying infographics and images can help you tremendously.
Conclusion
The best backlinking strategy usually takes a process and effort. If you’re not ready to put in the effort and time it demands or the resources, your goal of ranking and gaining authority on SERPs would be futile.
Guest posting, looking for broken links, and collaborating with journalists and industry experts can help you build high quality backlinks to your site. To successfully build quality backlinks for your website, you don’t have to follow just one method. Try as many methods as possible as there is no one straightforward strategy for link building a long lasting quality link.
Additionally, be open minded as you try out the different approaches, you may discover the one that best works for you in your testing. Want to get quality articles like this curated in your brand voice? Contact the author now.
Let’s take a look at some FAQs you may want to ask.
What is a good backlink strategy?
A good backlink strategy naturally follows the Google Penguin and webmaster rules. As highlighted above, building broken links, building and distributing free tools, email campaigns and outreach, updating content regularly, and collaborating with journalists are good strategies for link building. Others that top the list are the creation of infographics and being a go-to source for other website owners.
What is the best link building strategy?
The best link building strategy aligns with Google Penguin rules and regulations. keyword research, building broken links, updating old content regularly, and collaborating with experts and journalists are perfect ways to build links today. Because they all align with the rules plus they are the proper way the algorithm expects you to build links. Additionally, infographics and images like charts, and graphs help you build links fast to your website and blog.
What are the key elements of a successful link building strategy?
The key elements of a successful link building strategy are placing priority over quality rather than quantity, thinking about the source rather than the outcome, and being authentic and intentional with your link building approach. All these would make your website rank naturally and become an authority in your niche and industry.
What kind of link building strategy is best for SEO?
The kind of link building strategy best for SEO is the one naturally built keeping in mind the white hat SEO rules. Thus keyword research, content updates, and collaboration with experts and journalists are awesome strategies to get the algorithm to work to your advantage. Additionally, email campaigns and outreach, images like charts and graphs, well research data are the best link building strategies for SEO.
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