I have a small agency with a few customers - mainly from referrals.
The marketing mix, which outlines the specifics of the product and how it will be sold,[6][7] is affected by the environment surrounding the product,[8] the results of marketing research and market research,[9][10] and the characteristics of the product's target market.[11] Once these factors are determined, marketers must then decide what methods of promoting the product,[4] including use of coupons and other price inducements.[12]

The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships[13][14] and is the business process of identifying, anticipating and satisfying customers' needs and wants.