SEO backlinks, or simply backlinks, are incoming hyperlinks from one website to another. These links play a crucial role in search engine optimization (SEO) by influencing a website's visibility and authority in search engine results. When one website links to another, search engines interpret it as a vote of confidence or endorsement for the linked content. The more high-quality and relevant backlinks a website has, the more likely it is to be considered authoritative and rank higher in search results.

Backlinks are like pathways that connect different web pages on the internet. Search engines use algorithms to analyze the quantity and quality of these links to determine the credibility and relevance of a website's content. While acquiring backlinks is an essential part of SEO, it's crucial to focus on quality over quantity. Backlinks from reputable, authoritative sites are more valuable than those from low-quality or spammy sources.

Building a strong backlink profile involves creating high-quality content that naturally attracts links and engaging in ethical link-building strategies. This can contribute to improved search engine rankings, increased organic traffic, and a better overall online presence.