Why Use SSL:

Every website on the Internet should be served over HTTPS. Here’s why:
Performance: Modern SSL can actually improve page load times.
Search Ranking Boost: Search engines favor HTTPS websites.
Security: Encrypting traffic with SSL ensures nobody can snoop on your users’ data.
Trust: By displaying a green lock in the browser’s address bar, SSL increases visitor’s trust.
Regulatory Compliance: SSL is a key component in PCI compliance.

Delve deeper:

1. Browsers might block you

First of all, more and more browsers are taking action against websites that don’t have SSL certificate. 

Here is an example of how that looks like in practice. You land on a website, which doesn’t have SSL certificate and your browsers give you this warning. You have to click around, to get to the site. Most visitors will not do this, and will simply leave your site.

2. Increased trust with visitors

This one is a small, but often neglected benefit. But since users will see your company or website name at the top of the browser with a green padlock, it conveys that your site is serious and it will look more professional with it. On the internet, it’s all about trust.

3. SEO benefits

The third reason is that from 2014, Google has been giving a boost to ranking positions to sites with SSL certificate. So SEO and SSL go hand in hand.

Now keep in mind that most sites have a certificate, so that would just put you on the same line in this 1 criterion among hundreds of others. 

So it’s becoming a standard requirement when setting up any website.

4. Increased Security

And lastly, if you are asking yourself "Do I need an SSL certificate". The answer should be a no-brainer. Because of the added security that SSL certificate provides. It is required to have HTTPS site to accept any online payments. 

As SSL certificate protects against Phishing, as the information between user and server is encrypted. So even if the crooks intercept something, they won’t be able to decrypt sensitive information.  This is why SSL certificate is important.

And if you are familiar with the new data regulation (GDPR) in Europe, it roughly states that you should do your out most to protect users data and HTTPS is an easy place to start

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