All in one SEO Audit (keyword research, top 3 competitors + On page SEO)
Not sure on how to start your SEO campaign? Already have a site but not ranking? Let me do a deep dive on your on page + off page and help you create content that will help. By understanding what Google wants from content, this can help boost your site in the serps. We focus on Google NLP (An NLP API is an interface to an existing natural language processing model. The API is used to send a text document to the model and receive the model output as a return. Google offers an NLP API to several models for different tasks like sentiment analysis and text classification) and feed the content that it wants.
Then we focus on your site structure. The better your site structure, the better your chance of ranking higher in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a disorganized jumble of pages. If you are intentional and careful with your site structure, you will create a site that achieves search excellence. If Google doesn't understand your site struture or readable through their NLP API, good luck ranking.
Next, we focus on your competitors. We take a look at what they are doing and how their sites are set up. Its not always about CONTENT, for example, Ecomm sites doesn't need 15000 words of content to rank. You just need to find the top 3 sites and find a pattern in what they are doing. If they are ranking, there must be a reason why Google put them on the first page (besides backlinks) This is where we come in and decipher the patterns and provide you with what you need to rank your site.
Alas, we focus on a few other things, like keyword cannibalization. This happens when several pages on your website compete for the same keyword or phrase in Google. Keyword cannibalization has some potentially disastrous consequences for your SEO. Many people suffering from keyword cannibalization aren’t even aware that anything’s wrong. They might even be happy that one page is ranking in the fifth and sixth slot for their targeted keyword, without realizing that one authoritative page would probably rank higher and convert better. To sum it up, you're basically wasting real estate, understanding which search query belongs to a specific site will help you cover more areas in the search engines.
We deliver all this information in an excel doc, walk you through a video that will help you understand your next steps. We have been doing this for all of our clients in the previous projects and have seen huge success. Let us do the heavy lifting for you before you start shooting backlinks to your website!