The top 20 (or more) Keywords for your Amazon Product

Are you struggling to get sales for your Amazon FBA or Merch products?

Or have you spent $1,000s on R&D but worried about your product launch on Amazon?

Have you wondered how some companies regularly release products and get them to the top of the Amazon search within a few days?

If so, there are a couple of things you should consider...

• The majority of Amazon users are buyers, with credit card in hand, just waiting to give you their hard-earned cash.
• Amazon has been the number 1 search engine for products since 2017, with 50% more product searches than Google!
   

What does this mean for you?

Getting your product to the top of the Amazon search results is critical to your success. This is where the majority of sales take place. This is where the top Amazon FBA sellers focus their launch efforts.

How do you do that?

Using Search Engine Optimisation!

As with traditional Google SEO, the cornerstone is good keyword research. If you can get your product indexed with the best converting keywords, you are more likely to make sales. And the more sales you make, the higher your product will climb the Amazon results.

Notice that Amazon SEO isn't about getting backlinks, it is about getting sales. The more sales, the faster you will rise in the ranks.

This service can help you with product research by finding keywords and therefore products you weren't considering. So if you discover a lot of people are searching for 'easy clean garlic press' you might decide to add 'easy clean' to your design spec. Or 'pink garlic press'...

It is also great for finding more relevant keywords for your existing private label listing (as in the case study above) and then stuffing...or some might say optimising...your listing. The earlier you can optimise a listing the better.

Order the extra if you want me to optimise your listing for you!

I have a great product, why should I bother?

Because most people don't! It is the people who routinely do keyword research, optimise their listings and focus on sales velocity that hit the top of the Amazon Rankings!

The first step is the boring, tedious work of researching keywords. I will do that for you!

I combine data from several tools, including Keysearch, Merchant Words, Keyword Inspector, Jungle Scout and Helium10 and merge it together to find the best results for your product.

Where is my return on investment?

In the example illustrated above - the client got an extra 3 sales per day by just updating their listing with the keywords. Let's say they are getting a $10/sale profit. You will have earned back your investment in a couple of days...and continue to get sales earning you more profit. Imagine if you added in some clever giveaways and PPC to boost sales and therefore rankings for a few of the keywords...how many more sales per day could you get?

Of course, your results may vary - it depends what you do with the keywords, the quality of your product listing etc as to whether you will get increased sales. I can only lead you to the water, you will still have to drink.

Here are the service options:

• The basic package will provide you with a list of 20 relevant, high search volume keywords for your product. This will be based upon your product, your choice of seed keyword and ONE competitor product.
   
• The standard package will provide you with a list of 40 relevant, high search volume keywords for your product. This will be based upon your product, your choice of seed keyword and THREE competitor products.
   
• The Premium package will provide you with a list of 100+ relevant keywords, highlighting the top 40 for your product. This will be based upon your product, your choice of seed keyword and FIVE competitor products.
   
• I can also optimise your existing product listing, just add the extra.