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A press release is a written statement that informs the public and media about newsworthy events or products.
Press releases are used to increase brand visibility, reach a wider audience, and share news with the public and media.
A press release should include a headline, dateline, intro, body, boilerplate, and contact information.
Include the who, what, where, when, why, and how of the story and any relevant quotes or statistics.
The best time to release a press release is when the news is fresh and relevant to your target audience.
Press releases should be around 300-500 words, concise, and easy to read.
News that is unique, timely, relevant, and has a significant impact is considered newsworthy for a press release.
While a PR professional can help, you can write and distribute a press release on your own with the right tools and resources.
Measuring success can include tracking media pickup, website traffic, and other metrics relevant to your PR goals.