Digital marketing involves many activities, including search engine optimization, (SEO) search engine marketing, (SEM), and social media marketing (SMM). ... campaign. This form of SEM is often referred to as Pay-Per-Click (PPC) advertising.

Do you hear the terms SEO, SEM, and SMO and think, “huh?” Or maybe you think, “Yeah, I should probably get on board with that.”

It’s not just for the mega giants in the online world. In fact, if you hope to be in business in the coming years, you can’t afford NOT to know what they are and how you can implement them for your business.

Search engine optimization (SEO), search engine marketing (SEM) and social media optimization (SMO) aren’t concepts you have to be scared of. They aren’t something only the wealthy, well-established companies do, leaving small and medium businesses out of the loop.

Online marketing is all about awareness and visibility. Your customers will find you in one of three ways:

They already know your company and look specifically for you

You’re recommended by another website or company, and they find you by following a link

Your company is found through searching

Where online marketing comes into play is to help you be found in the online world. If a person isn’t quite sure of what to look for, is performing general searches to get more information, that’s the place you want to be. You want to be the company that provides high-quality information, becomes a friend, and provides the proper resources when a prospect is ready to take the next step.