Getting and Installing an SSL certificate (which provides https:// URL with a Green padlock in the browser) for techies, it's a domain level encryption SSL. Normally SSL certificates are expensive but a very big Organisation EFF has started providing FREE SSL certificates for a Secure internet which will use and Install on your domain/website.
Issuing the SSL certificate and Installation with https and green padlock is covered under this service.
Benefits of SSL :
1. https url with Green PadLOCK in browser address bar (For better trust and brand power)
2. Encrypts Information (Data to and from your website travels in a secure encrypted form)
3. Provides Authentication (Seperates you from crowd and helps protect phishing, fakes)
4. Necessary for Accepting Payments (if you have a store or sell any services etc)
5. Helps with SEO (Better SEO = Better Rankings = More visitors/customers) and helps you WINNING SEO.