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FIRST THINGS FIRST

BEST PRACTICES FOR YOUTUBE THUMBNAILS

Don't overcomplicate things
Keep it short! Thumbnails on YouTube tend to be small. When viewed on a mobile device, they're even smaller, which is very common because YouTube is frequently viewed on mobile phones. It's best to stay away from adding a lot of text or making the text too small. This is a waste of valuable thumbnail real estate because it can't be read by anyone.

Contrast your color scheme

White text on a light background or black text on a dark background is a common mistake. Yikes. Thumbnails, as previously stated, are small and numerous. Having a hard time reading the text on your thumbnail is likely to result in your video being skipped.

Consider where you want to put your logo

It's a good idea to include your logo in your YouTube thumbnails. However, how and where you place your logo on thumbnails is critical to brand awareness. Make sure that your logo isn't too large in the first place. There's no point in adding a thumbnail if it's too small, as it will detract from the overall message of the image.If you have other text on your thumbnail, placing your logo in the image's corner works well. However, stay away from the image's right bottom corner. Why? Because that's where YouTube displays your video's length to viewers. Putting your logo there will make your video look unprofessional, so don't bother.

Stay away from images that could be misconstrued

Clickbait is a thing of the past. The thumbnail on your YouTube video serves as a preview of what your video is going to look like, so make sure it's accurate! If it doesn't, you run the risk of damaging your brand or reputation. Even worse, if your bounce rates are too high, YouTube may stop showing your videos in search results. It's not a good idea to use an image that doesn't represent what the viewer is going to see as a thumbnail. Identifying and highlighting the most important part of your video is a good idea. The balance between creating a visual teaser and not giving away too much information is the best approach. Only show enough to pique the interest of your audience and encourage them to read on.

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