Do you wish to announce something to the public? Issue bulletins, handouts or make a newsworthy statement? Then you have come to the right place to help you do exactly so. I am an experienced public relations expert with vast experience and in-depth knowledge about creating captivating press releases. It is beyond doubt that a captivating press release is an essential tool in bringing you to the limelight while making your news known to the whole world.

I can assure you that distributing a good press release is one of the sure ways that your website can gain exposure as well as gain high-quality backlinks. Probably you have not used a press release before, but I would like to believe that you have heard about them. Though not as popular as they were in the SEO community some years ago, they still are essential.

You may be wondering whether or not a press release is still relevant in 2019 or if it is worth investing in this SEO tool. Yes, press releases are still relevant, and I can assure you that any investment you make into getting a press release done by me will be worth your every penny. Press releases help in search engine optimization and can also function as a marketing tool.

However, it is important to note that most people in the market fail to understand what it entails to create a good press release and in the long run they end up creating content that harms websites. I can assure you that with my services, you can rest assured that the quality of press releases I will produce for you will not do any harm to your website.

The importance of press releases in SEO

It is essential to have any information regarding your company published on a reputable news site to promote your brand and also for SEO.

How is it important for SEO?

Backlinks obtained from press releases promote your SEO. This is how it happens; once publishers from different news sites start to talk about you, you will begin to get massive backlinks from them and other webmasters that will read the news. It is important to note that backlinks from webmasters and news sites hold high amounts of equity in the market.

You can agree with me that building backlinks are usually arduous tasks to perform, leave alone creating quality ones. Creating them naturally without buying them or using PBNs is quite tricky too. How I build my press releases makes the entire backlink creation process easy and quick. This is because I create original, high-quality press releases without using any risky tricks. You should understand that if the work is done in the wrong manner, it will not only make it impossible to get good quality backlinks, but it will also lead to penalties.

What I can guarantee you if you work with me

To make my services unique, I ensure that the following are available for all my clients:

•       Customized press release (AP style of writing)

•       As many work revisions as you may desire

•       Follow-up messages tailored to your audience written in line with the style of your brand

•       Content on trending subjects for increased media interest

•       Use of quotes from one of your company’s executives

•       Immediate response to any questions you may have

•       The press release articles are all Copyscape-cleared

How I will help you avoid press release spams

It is important to point out that most organizations have made it their primary focus to create and distribute press releases in almost all press release platforms forgetting that other important things should be done to improve their business. Most of these platforms allow people to post as many press releases as they can for free because they get their profits from advertising.

However, even those platforms that charge a fee for one to post his/her news also have tons of irrelevant articles. This is because most people prefer using the press release platforms compared to getting a webmaster’s service because of the high charges charged for backlinks and guest posts.

The presence of excess and irrelevant content on the press release websites causes a decline in their quality. Only a few companies and sites can maintain the relevance of their websites. They can do so by only allowing a limited number of logged in users to post their press releases on their websites.

Therefore, I can assure you that I will post a press release that is aimed at attracting the attention of reporters and not solely to generate backlinks.

Why has the popularity of press releases declined over the years?

The main factor that has caused the decline n popularity of websites is SPAM content. With the growth of the internet and SEO market, the rate at which journalists and news editors were getting spammed also increased. As a result, they began to filter the news stories they were receiving heavily. With time, press releases became less effective in terms of how they could be accessed.  

Another reason why press releases became less popular is because of the penalties charged on massive link building.

However, I can assure you that I am going to guide you in focusing on the right things for your business which includes; improving your business, website, products, and services and most importantly issuing high quality and captivating press releases.

You only require the attention of a single reporter from a renowned site and other things will follow. I am going to help you achieve precisely that; get the right reporter to notice you. I can assure you that you have higher chances of getting noticed if you take my services because I work by targeting specific individual reporters. I will ensure that if your news is about gaming, I get a reporter that’s a gamer too and if your story is about medical issues, I will get a reporter that has a deep interest in the health sector.

Making your press release distribution effective

Here are the things that I will do to make the distribution of your press release effective;

•       I will create a killer headline

•       Generate interesting content

•       Make the press release short and straight forward  

•       Distribute the work to relevant platforms

•       Monitor all the results

I make all my press releases effective by avoiding some mistakes such as;

I.       Writing just about anything- an effective press release should only be about an exciting, innovative and original topic. Anything that does not fit the above standards is a waste of time.

II.       Constantly spamming editors- editors and reporters filter out spam articles coming from a single individual especially if the articles are not interesting enough.

III.       Posting on very many press release platforms- I only focus on posting my press releases on relevant and reputable platforms, those that have the right audience for your organization.