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It will vary from site to site, but for beginners, this is a good plan of action:

1) Make sure search engines can crawl and understand your site
2) Make sure you’re focusing on the right keywords for the right pages
3) Understand what your competitors are doing
4) Make sure you’re tracking the impact of your SEO efforts over time
5) Work on continuous improvements to your SEO.

There’s no one “best way” to do SEO, but it is important to start with the basics such as ensuring that search engines can access and understand your website, and that you’re targeting relevant keywords which are being used by potential customers.

At least six months. Maybe even a year. If you haven’t seen any improvement at all after that time, you may need to revaluate what you’re doing.

There are no guarantees in SEO! Be wary of any SEO who offers to guarantee you number one rankings as it’s likely they’re not reputable. The way search engines rank content is opaque, so although there’s plenty that can be done to help a site rank better, no one can predict when that will lead to a number one ranking.

Social media is a great way to bring visitors to a website, but so is SEO! Most successful websites target multiple channels for traffic generation.