What Are YouTube Buyer Intent Keywords and Why Are They Important For Your Business?

Buyer keywords are the search terms and keywords people use when looking to buy a product or service.  

When searchers use buyer keywords in search engines, it signals that they’re already at the end of the buying cycle and they’re ready to make a purchase.  

If you’re running a YouTube ad campaign, keyword research is vital.  

Figuring out how to find the best keywords for the final stage of the buyer’s journey will help give you a competitive edge and also help to justify your spending on PPC or ad campaigns on YouTube..

That said, let’s look at the following;

The Buyer’s Journey

To fully understand buyer keywords, you’ll want to start by taking a closer look at the buyer’s journey. The critical stages include;

Awareness stage: A consumer begins to do high-level research related to their problem.  

Consideration stage: Once a consumer understands their specific problem, they begin to search for more specific solutions.  

Decision stage: At the final stage, a consumer knows how to solve their problem and searches with the intent of comparing the different options available to them.  

This stage often finishes with a purchase and it is very important…

Why is the Final Stage Important and How to Direct Your Campaigns to Prospects

When buyers reach that final purchasing decision, they use buyer intent keywords to look for specific products or services.  

To cover up the three stages of consumers journey, the keywords may include;

1. Informational Keywords
2. Navigational Keywords
3. Commercial Keywords  
4. Transactional Keywords

And the last one seems very important…

EXAMPLES OF THESE SETS OF PHRASES INCLUDE “MASSAGE THERAPY DEALS,” “BEST PRICE FOR A LAPTOP COMPUTER,” AND “AFFORDABLE LUXURY ITEMS.

The trick is to know what your potential buyers are using as buyer intent keywords so you can incorporate the same terms and phrases into your content or paid ads in YouTube.  

If you want your ads to show up on the videos when people type their queries into YouTube, it will help if you target and reach more by using high-intent keywords in your ad copies.  

To attract new customers using ads in relevant YouTube videos, it’s always best to use product-specific keywords, such as “best macro lens for nature photography.” And that is exactly what you need to take your campaign to the next level.

If your goal is to find keywords matching each stage and then create ad copies and incorporate those keywords you are in the right place at the right time.  

And if you buy this service you are ready to attract a new target audience, convert them into buyers, and serve them as loyal customers.  

How Do I Find  You YouTube Buyer Intent Keyword
 

A keyword research tool e.g. SEMrush Keyword Magical Tool will be used to provide an entire list of related queries to a buyer intent keyword in the following steps;

1. Start with a single 'BUYER DESIGNED' keyword related to your niche and hit search.  
2. From there, explore the suggested groups and subgroups of related topics to find niche ideas for your PPC ad copies.  
3. Sort groups by volume or by the other metrics.  
4. Head on to YouTube and find if the videos that appear are relevant to your niche and campaign and list the relevant ones.
5. Create a full list of the keywords and submit after enough verification.

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